India, May 20, 2025: Over the past four years, Indian families have weathered a storm of uncertainty. From the impact of the COVID-19 pandemic to ongoing economic shifts and geopolitical tensions like the recent India-Pakistan conflict, one thing has remained constant: people are unsure about what tomorrow holds.
Now, new research from BajajCapital reveals that 81% of Indian families feel unsure of achieving their life’s big dreams – dreams they once believed were well within reach. These are not extravagant goals. They are personal milestones, deeply tied to family, stability, and dignity:
- A child’s higher education
- A son’s startup
- A daughter’s wedding
- A secure, independent life after retirement
Across Tier 1 and Tier 2 cities, the sentiment is shared: the dreams are still alive, but the confidence is fading.
The Response: #BigDreamsGuaranteed
In response to this growing emotional and financial insecurity, BajajCapital today launched #BigDreamsGuaranteed—a nationwide pledge to guide over 1 lakh Indian families over the next 90 days towards building better habits, making more informed choices, and rediscovering belief in their future.
The campaign isn’t selling a product. It’s starting a movement—one rooted in education, consistent financial behaviour, and the protective power of insurance.
Sanjiv Bajaj, Joint Chairman & Managing Director, BajajCapital, shared:
“When we looked at the data, one thing stood out: it’s not that people have stopped dreaming—it’s that they no longer feel sure they can get there. This pledge is our way of helping them reclaim that belief, not through promises, but through consistent action.”
Venkatesh Naidu, CEO, BajajCapital Insurance Broking Ltd., added:
“Assurance matters more today than ever before. People want to know that even if the world outside changes, the plans they’ve made for their families will hold. Through this campaign, we want to educate families across India on how simple habits, insurance, and small steps can protect the biggest dreams.”
Aabhinna Suresh Khare, Chief Digital & Marketing Officer, BajajCapital, said:
“Big dreams are different for different people. But they all feel the same. They come with hope, effort, and often, sacrifice. #BigDreamsGuaranteed is about protecting those emotions—by helping people behave more consistently, plan more wisely, and most importantly, with the right partner.”
Why It Matters
From inflation to job uncertainty and rising medical costs, Indian families are navigating a world that feels increasingly out of control. In this VUCA (Volatile, Uncertain, Complex, Ambiguous) world, the biggest need is not ambition—but assurance.
#BigDreamsGuaranteed is BajajCapital’s honest promise to help build that assurance—not with big claims, but through one-on-one guidance, behaviour change, and tools that offer genuine protection.
Because at the end of the day, dreams don’t just need desire—they need direction.
