Bengaluru – October 3, 2025: Flipkart Minutes, the quick commerce offering from India’s homegrown e-commerce marketplace Flipkart, brought Durga Pujo to life with a digital-first campaign that seamlessly integrated devotion, convenience, and cutting-edge innovation. Through a series of on-ground activations, including real-time pandal pick-ups, exclusive VIP entry passes, festive-themed delivery kits, and hyperlocal storytelling, the brand delivered meaningful festive experiences in minutes. Rooted in Flipkart’s promise of speed, convenience, and customer delight, the campaign transformed how people engaged with the city’s most iconic celebration, making every moment of Pujo smoother, smarter, and more memorable.Â
The campaign unfolded across key parts of Kolkata with Flipkart Minutes introducing a unique experience titled ‘Add Yourself to Cart’, at major South Kolkata pandals including Mudiali, 95 Pally, and Maddox Square. Pandal hoppers could scan a QR code at Flipkart Minutes kiosks, input their details, and select preferred pick-up and drop-off points. Once confirmed, a dedicated delivery rider was assigned, and the journey was tracked in real-time via WhatsApp, offering a smooth, verified, and joyous ride between the city’s most iconic pandals. In the middle of crowded streets and endless walking, this campaign brought comfort, safety, and a sense of ease to families and groups trying to make the most of their festive day.
Reaching the goddess during Pujo through crowds, queues, and chaos can often feel overwhelming. To ease that journey, Flipkart Minutes introduced ‘VIP Entry in Minutes’. Customers who shopped for ₹149 or more on the platform received complimentary fast-track access to some of the city’s most visited pandals, including Jodhpur Park, Santosh Mitra Square, and College Square Pujo. Flipkart Minutes branded VIP gates welcomed visitors into the pandals with ease, offering a rare sense of calm amidst the festive rush, a quiet reminder that thoughtful service can make meaningful moments even more special.
The celebrations ended on a deeply personal note with the distribution of baran dala kits on Dashami. A baran dala is a tray of offerings, sweets, paan, durva, kumkum, and other products used by women to bid farewell to the goddess before immersion. As part of a pandal activation, Flipkart Minutes made these thoughtfully pre-packed kits available at select pandals in Kolkata, allowing visitors to pick them up for the ‘Debi Boron’ ritual. The initiative made it easier for families to participate in this emotional tradition without last-minute stress, while also highlighting relevant local selections that are available on the Flipkart Minutes platform.
The campaign’s presence was felt throughout the city, not just through on-ground activations, but also via festive OOH billboards, Kolkata metro wraps, and special delivery bags designed for Pujo. These celebratory delivery bags featured exclusive chaalchitro-inspired illustrations, weaving together storytelling and visual art. Through this Durga Pujo initiative, Flipkart Minutes delivered joy, access, and shared moments of celebration. By easing real, everyday festive challenges, from navigating crowded pandals to fulfilling last-minute needs, the platform became a part of the Pujo experience, right alongside its consumers.
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