September 2025: Alstone, a leader in premium exterior cladding, has launched its new
television commercial (TVC) featuring Bollywood superstar Kartik Aaryan. The
campaign, with its compelling tagline,Think Cladding, Think Alstone aims to solidify the companys position as a leader in innovative and durable cladding solutions, appealing to a broad audience of architects, designers and homeowners.
The TVC features a captivating monologue where Kartik Aaryan humorously describes his problem, he can’t bring himself to leave his beautiful home. This is due to his profound
admiration for its aesthetic appeal, created by Alstone premium cladding. He praises the products for their "classy, premium, stylish finish and exceptional durability. The engaging narrative aims to capture the essence of a product so visually appealing and versatile that it remains top-of-mind.
Commenting on the launch, Mr. Sumit Gupta, Managing Director, Alstone, shared,
This campaign is a reflection of our brands evolution and commitment to our customers.
Alstone has always stood for trust and quality. We chose Kartik Aaryan as our brand
ambassador because his dynamic personality aligns perfectly with our forward-thinking
ethos. We believe his portrayal of a homeowner so in love with his space will deeply
resonate with millions of Indians and shift the perception of cladding from a simple material
to a vital element of architectural design that brings dreams to life.
The campaigns narrative is designed to introduce Alstone as the ultimate solution for
creating beautiful and elegant homes. The TVC broadens the brands appeal beyond the
professional construction sector to include the end consumer. Alstones cladding is presented as a product that not only protects and beautifies a building but also enhances the spaces where life’s most cherished moments unfold.
Adding to this, Mr. Pankaj Malhotra, Vice President, Sales & Marketing, Alstone,
elaborated on the strategic thinking behind the campaign. "We recognized the need for a memorable engaging campaign which could provide the audience the range of breathtaking and versatile cladding solutions provided by Alstone and Kartik Aaryan was the ideal choice.
His unique ability to connect with the audience made him the perfect fit. This TVC tells a
story every homeowner can relate to the joy of a personal sanctuary. The tagline Think
Cladding, Think Alstone is designed to establish us as the first and only choice for all
cladding needs, driving brand recall and preference in the market.
The launch of the TVC will be supported by a robust 360-degree marketing campaign across all major media channels, including digital, print and out-of-home advertising. Alstones commitment to innovation extends beyond its products to its marketing strategy, ensuring it remains at the forefront of the industry. The campaign is poised to drive significant growth in the top-of-mind recall and awareness about the Alstone’s innovative, aesthetically appealing cladding solutions not only amongst the Youth and relevant target audience but also inspire a new wave of architectural creativity.
Click to View – https://youtu.be/lGADu2RZXKg?si=dM27JNEZBE-2j0gQ
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