India-born Amazon Ads Partner, winner of Amazon’s Innovation Challenge 2025 and ranked among the Top 20 globally, bridges the gap between Amazon’s new connectivity standard and the intelligence brands actually need.
Mumbai, February 2026 — Amazon Ads has officially launched its Model Context Protocol (MCP) Server in open beta, marking one of the most significant infrastructure shifts in the $50 billion Amazon advertising ecosystem. Announced at the IAB Annual Leadership Meeting, the MCP Server enables AI agents — including platforms like Claude, ChatGPT, and Gemini — to interact directly with Amazon’s advertising APIs through natural language, eliminating weeks of custom integration work.
The launch signals Amazon’s commitment to an agentic future where AI handles campaign creation, reporting, and optimisation autonomously. Paula Despins, VP of Ads Measurement at Amazon Ads, described it as a “translation layer” that turns conversational prompts into structured API calls — dramatically simplifying how advertisers interact with Amazon’s ad stack.
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HECTOR MCP RESPONSE
However, industry practitioners note that connectivity alone doesn’t equal intelligence. Amazon’s MCP Server currently implements only the “Tools” primitive of the MCP specification — with Resources and Prompts planned for future releases. It also operates on asynchronous reporting with 10–30 minute wait times per query and retains data for only 60–95 days depending on ad type. For agencies managing hundreds of campaigns across Sponsored Products, Brands, and Display, these constraints create operational friction at scale.
This is precisely the gap that Hector AI, an India-headquartered Amazon Ads technology company, has engineered its solution to address. Hector’s hybrid MCP architecture pairs Amazon’s new connectivity standard with a pre-processed intelligence layer that delivers instant, multi-dimensional campaign diagnostics — responding in seconds rather than minutes, with unlimited historical data retention from the moment an account connects.
— Meher Patel, Founder, Hector AI
“Amazon’s MCP launch is a genuine milestone — it standardises how AI connects to their ad platform. But connectivity is only the first step. What brands and agencies need is an intelligence layer that understands campaign hierarchies, identifies root causes automatically, and delivers actionable insights instantly. That’s what Hector MCP was built to do.”
With the broader industry accelerating toward agentic automation, the race is no longer about whether AI will manage advertising — but about which platforms can combine Amazon’s infrastructure with the strategic depth that professional advertisers demand. Hector AI, already trusted by brands across India, the US, and Europe, is positioning its hybrid approach as the answer.
