Mumbai, November 05, 2026: This Diwali, Angel One, one of India’s leading FinTech platforms, is giving the tradition of festive Shagun a new meaning with its campaign, ‘₹11 Ka Shagun’. Moving beyond conventional festive gifting, the campaign encourages individuals to put their Shagun money towards their financial future by taking their first step towards investing with a daily systematic investment plan. (SIP of ₹11 on the Angel One platform)
Drawing on the cultural significance of ₹11 as an auspicious amount associated with Shagun and new beginnings, the campaign connects a familiar festive tradition with accessible investing. It also taps into the popularity of the 11:11 manifestation trend among younger audiences, reinforcing the idea of making a small but meaningful start towards one’s financial aspirations.
The campaign comes at a time when young Indians are increasingly taking charge of their financial futures, with investing becoming an important part of their aspirations and financial planning. India’s investment landscape is witnessing a gradual shift towards younger investors, with individuals aged 18–34 accounting for 22.6% of direct SIP assets under management as of March 2025, according to the AMFI-Crisil Intelligence Factbook 2025.
Recognising a generation that is constantly on the move, digitally connected and driven by aspirations for the future, Angel One chose this Diwali to encourage young Indians to take a small but meaningful step towards their financial goals. Through its ₹11 Ka Shagun proposition, the campaign brings together the cultural significance of Diwali gifting and the idea of starting an investment journey, making the act of investing a thoughtful gift to one’s future self.
Zameer Kochar, Chief Marketing Officer, Angel One, said, “Diwali is a time of new beginnings, and Shagun has always been a meaningful part of how we celebrate and share good wishes. With ‘₹11 Ka Shagun’, we wanted to build on this familiar tradition and give it a financial context by encouraging people to take their first step towards investing. At Angel One, we believe that getting started should not feel complicated or intimidating. With mutual fund investments starting at just ₹10 on our platform, we want to demonstrate that even a small beginning can help individuals take their first step towards their financial aspirations. The idea is to make investing more accessible, relatable, and easier to embrace as a habit.”
About Angel One Limited:
Angel One Limited (NSE: ANGELONE, BSE: 543235) is one of India’s leading FinTech platform, transforming how millions invest and build wealth. With a user base of over 40 million, the company offers a wide range of digital-first solutions across broking, credit mutual fund, advisory, wealth and asset management (AMC) and distribution of third-party financial products. With a sharp focus on scalable tech, Angel One integrates AI, machine learning and data-driven intelligence to deepen client engagement and retention. Our flagship Super App and developer – focused SmartAPI – an open API platform for traders, and Smart Money – a comprehensive investor education platform, are designed to serve users which are mobile-first, data-savvy and growth-driven. Combining FinTech innovation with deep industry expertise, Angel One is empowering clients in their financial journey.
