Mumbai, 3rd October 2025: Animeta Brandstar, the tech-data enabled influencer marketing company, is on an unstoppable run, delivering campaigns that marry cultural impact with measurable business results.
The latest highlight was Uber India’s campaign featuring cricket legends Gautam Gambhir and Ravichandran Ashwin, where Animeta managed the main talents and provided key execution support. Known for their intensity on the field, the duo stepped into light-hearted avatars for Uber, sparking conversations across social platforms and showcasing the company’s ability to bring marquee talent into relatable, mass-consumption narratives.
This campaign is just one example of Animeta’s expansive run over the past three months. Since July 2025, the company has executed 30 influencer campaigns, involving 1000+ creators across Instagram, Youtube, and now expanding to Snapchat as well. Partnered with 20 new brands, while also retaining repeat mandates from established clients.
Over the last quarter, Animeta’s campaigns have spanned a wide spectrum of brands, including – Global players such as Uber, Amazon Fashion, Starbucks, and Warner Music, alongside longstanding homegrown leaders in the consumer goods space, such as GCPL and Jyothy Labs, where trusted consumer staples like Cinthol, Maxo, Margo, Exo, and Pril have been re-energised through culturally relevant influencer storytelling.
They also managed the influencer leg of launches by brands such as Shotgun (Fratelli’s new carbonated wine label), Ninja (GCPL’s new pet food brand debuting in Chennai), and Reposenergy, in the newly emerging of ‘doorstep fuel delivery’, where Animeta has helped create ground-swell awareness and market entry impact.
Across this diverse mix, Animeta has demonstrated the ability to strategise and execute as per brand objectives, whether the goal is awareness-building, driving trials, generating leads, or even enabling direct sales through influencer-driven commerce. Worked with top-of-the-industry marquee talents as well as emerging micro- and nano-creators across pan-India, powered by its verified database of 85K+ creators.
From launching emerging players to amplifying global icons like Arijit Singh with Ed Sheeran and Guru Randhawa, Animeta has shown that it can flex between scaling pop culture and driving tangible brand outcomes.
At the core of this impact is the company’s in-house Animeta Brandstar platform, which enables creator discovery with precision (and minimised spillovers), seamless execution, and real-time impact measurement. Campaigns are tracked not just on reach and engagement but also advanced metrics like shares, saves, click-throughs, and trials, allowing brands to link influencer activity directly to consideration, lead generation, and sales. This has translated into a 30% ROI uplift across campaigns compared to industry benchmarks.
“Influencer marketing today is no longer just about amplification, it’s about authenticity, storytelling, and business outcomes. At Animeta, we take pride in our capability to service diverse categories and partner with brands at every stage of their journey, whether they are global leaders, homegrown stalwarts, or ambitious new challengers. What sets us apart is our ability to consistently deliver across objectives, from building awareness to driving trials, generating leads, and even enabling sales through creator-led commerce.”, said Biswamitra Ray (Vishu Ray), SVP – Branded Content & Creator Strategy, Animeta Brandstar.
Looking ahead, Animeta is doubling down on its promise: to help brands unlock the full funnel potential of influencer marketing. As more advertisers shift expectations from “just awareness” to conversion-driven storytelling, Animeta is positioning itself as the go-to partner – one that blends data, creators, and cultural relevance into scalable marketing outcomes.
