Delhi,23rd September 2025: Anmol Industries, one of India’s leading biscuit manufacturers, has launched a captivating festive video campaign titled ‘Shubho Sharodiya’ ahead of Navratri. The campaign brings to life the essence of Durga Puja, the most celebrated festival in West Bengal, by recreating the vibrant sights, sounds, and emotions that define the season.
The video takes viewers on a nostalgic journey through the heart of Bengal’s cultural landscape. It captures the unmistakable beats of the dhak echoing through the streets, the joyful chaos of durga mandals bustling with devotees, and the heartfelt cries of “egiye cholun” from volunteers guiding crowds. The fragrance of anjali flowers, the warm laughter of midnight addas, the excitement of family reunions, and the bittersweet emotion of bidding goodbye with “aschhe bochhor abar hobe” all find a place in this immersive storytelling.
Throughout the campaign, Anmol Marie Plus Biscuits are seamlessly integrated as a symbol of shared moments and togetherness. From being part of tea-time conversations at home to featuring in vibrant pandal-hopping scenes, the biscuit becomes a subtle yet powerful reminder of the little joys that make festivals special.
Speaking about the campaign, Mr. Aman Choudhary, Executive Director – Marketing, Anmol Industries Limited, said: “Durga Puja is far more than just a festival—it’s an emotion that unites families, friends, and communities across generations. With Shubho Sharodiya, our aim was to bring alive the sights, sounds, and sentiments of Bengal’s Navratri celebrations, and to remind everyone that the smallest, heartfelt moments—a shared adda over tea and Anmol Marie Plus—make every festive occasion unforgettable. Through this campaign, Anmol celebrates not just Durga Puja, but the spirit of togetherness that defines #HarPalAnmol.”
The ‘Shubho Sharodiya’ campaign reinforces Anmol’s deep connection with its consumers in eastern India, particularly in West Bengal, where Durga Puja is more than a religious celebration—it’s a cultural phenomenon. The campaign video has been rolled out across Anmol’s official social media handles and digital platforms to engage audiences nationwide and evoke nostalgia among Bengalis living away from home.
The initiative also highlights Anmol Industries’ commitment to celebrating Indian traditions while keeping pace with modern storytelling. By blending heritage with contemporary creative execution, the brand positions itself as not just a part of festive celebrations but an enabler of meaningful memories.
