India-wide release, 2nd May 2025: HYPHEN, an innovative skincare brand known for combining the power of nature and science, has made its debut in the face masks category with a summer essential – the Ice Dunk Cooling Face Mask. Just in time to help you beat the heat this summer, this refreshing launch brings the viral Internet ice facial trend to your skincare shelf with additional benefits. The face mask blends 31% cooling actives and 3% caffeine for a boost of hydration, depuffing and a much-needed instant cooling. With its unique formula, it’s your skin’s new go-to for staying chill and calm as the temperatures rise.
The Instagram trend of dunking the face in ice water has become a popular morning ritual. It’s about – filling a bowl with water and ice and submerging your full face for 20 to 30 seconds to wake up your skin and reduce puffiness. But this traditional ice dunking can also result in redness and irritation for some. So, if the morning polar plunge doesn’t appeal to you, don’t worry: HYPHEN has you covered. Enter the Ice Dunk Face Mask – a cryotherapy inspired face mask which is a better and more effective substitute for ice dunking. This fragrance-free gel mask gives you an instant cooling sensation and also depuffs, tightens and calms the skin for a radiant glow minus the shock. Whether you’re starting your day, cooling down post-workout or any time your skin needs an energising wake up, this mask fits seamlessly into your routine.
Formulated with 31% Cooling Actives – a blend of Cica extract, Sea Minerals and Aloe Vera extract – the Ice Dunk Face Mask deeply hydrates, restores mineral balance and soothes irritation. 3% Caffeine helps reduce puffiness and tightens skin by enhancing microcirculation, while offering antioxidant protection against environmental damage. Meanwhile Peptides boosts collagen production, Polyglutamic Acid improves skin elasticity and Menthone Glycerine Acetal (MGA) instantly delivers a strong cooling, icy sensation, dropping skin temperature by 5°C by activating skin thermoceptors. Together, these ingredients energise, refresh and moisturise the skin in one easy step. All you have to do is apply a thick layer to the entire face, leave it on for 10 to 15 minutes, and then rinse it off for that ice-facial effect – no ice bowl required.
Kriti Sanon, Co-founder & Chief Customer Officer of HYPHEN, “I love ice dunking, and it’s usually my first step before I start my morning skincare routine. It instantly wakes my skin up and depuffs feeling refreshed. However, it can cause redness or irritation to some. That’s when it hit us – why not create a product which is better and more effective than traditional ice therapy with benefits like depuffing, tightening, hydration and hyphenated with skin-loving ingredients like cica extract, sea minerals, aloe vera extract, caffeine and peptides. And that’s exactly what we set out to do.”
Vaishali Gupta, Co-founder & Chief Growth Officer of HYPHEN, “At HYPHEN, we have always believed in making skincare both effective and thoughtful. With the Ice Dunk Face Mask, we didn’t just jump on the bandwagon – we took the trend and transformed it into a research-backed solution that our community can actually benefit from, enhancing their skincare experience. It is this commitment to listening to our consumers and creating products that they truly need that keeps us ahead of the curve.”
HYPHEN is an innovative skincare brand known for its science-backed solutions that continue to push boundaries with products that are effective, accessible and catering to all skin types. From brightening serum pads, golden hour glow range to hydration essential, the brand has steadily built a loyal community that values results. Now, with the Ice Dunk Face Mask, HYPHEN adds a refreshing new category to its growing line-up – combining skincare innovation with consumer insight. The new face mask is now available on HYPHEN’s official website and across leading e-commerce platforms like Nykaa, Amazon, and Flipkart.
