Mumbai, November 11, 2025: In a first-of-its-kind collaboration, Asian Paints has joined hands with Spotify for its musical property, I-POP — a celebration of India’s growing pop movement. Asian Paints added a vibrant visual layer to the evening, blending music and colour in a way that felt fresh, energetic, and memorable for fans. The exclusive, invite-only event brought together real fans and Spotify Premium subscribers for an evening filled with music, colour and creative expression.
The Spotify I-POP property spotlights pop music’s modern revival powered by today’s social media-driven, audiovisual fandom. By taking this movement from digital to on-ground, Spotify aims to build a space where young fans can engage with their favourite artists live.
At Spotify I-POP, Asian Paints brought its artistic touch through a specially designed mural inspired by music and celebration. The artwork showcased the brilliance of Chromacosm, the world’s largest architectural colour system with over 5,300+ shades. The experience zone also featured a playful photo booth made with the brand’s iconic paint buckets, where attendees captured Polaroid keepsakes in the shade Love Song, one of Asian Paints shades, creating a perfect harmony between colour and melody.
Armaan Malik, one of India’s most popular pop voices brought a wave of excitement with his performance. Drawn to the Asian Paints space, he admired the vibrant mural on display. To celebrate the moment, the brand surprised him with a custom guitar painted in his favourite Asian Paints shades, beautifully echoing the mural’s design.
The night featured a stellar lineup including Aditya Rikhari, Sanju Rathod, King, Jonita Gandhi, Hansika Pareek and Kushagra.
Pop, with its vibrant, feel-good energy, shares a natural synergy with Asian Paints – a brand that has long been synonymous with colour, creativity and joy. From cricket and art to topical campaigns and cultural collaborations, Asian Paints has consistently transformed everyday experiences into colourful stories. By bringing its universe of colours to Spotify I-POP, the brand extends this legacy into the world of music, further strengthening its connection with a new generation of consumers.
