National, December 5, 2025: Asian Paints kicked off its vibrant association as the Official Colour Partner of India Home Cricket with a fresh wave of colour-led fan experiences. With new integrations – the Asian Paints ColourCam and Asian Paints Colour Countdown designed to deepen its season-long engagement with cricket lovers, Asian Paints set out to make every moment of India Cricket more spirited, expressive and unmistakably colourful. Introduced through the South Africa tour of India series, the experiences brought a lively, playful twist to the stadium atmosphere and living rooms across the country.
As the match commenced, fans were greeted by the Asian Paints Colour Countdown, a segment that that blends décor inspiration and colour trends. This Colour Countdown, broadcasted across all telecast feeds, added an unexpected, refreshing touch and engaged viewers on the screens. It blended the excitement of cricket with the world of colour and décor in a fun, visually engaging way.
Further amplifying the excitement was the Asian Paints ColourCam, a fun spotlight that celebrated the “most colourful fans” in the stadium. Whether it was painted faces, creative outfits or tricolour-inspired looks, the Asian Paints ColourCam featured fans who expressed their passion in the brightest and most colourful ways.
Together, these integrations mark the beginning of Asian Paints’ colourful association with BCCI, adding an energetic layer to the cricketing experience. It reflects Asian Paints’ belief that colour has the power to bring people together, especially in a sport that unites the nation. As the season progresses, fans can look forward to more such vibrant interactions that celebrate the energy, emotion and colours of Cricket with Asian Paints.
