Axis Bank Unveils ‘Dil Se Open Celebrations 2025’ with Season-Long Festive Offers for Customers Across India

National, September 22, 2025:  Axis Bank, one of the largest private sector banks in India, announced the 5th edition of its festive property ‘Dil Se Open Celebrations’, a pan-India campaign designed to redefine the festive experience for millions of customers. Starting from September 2025, this pioneering initiative moves beyond the convention of celebrating a single festival, embracing India’s rich cultural diversity and collective spirit of celebration.

Staying true to its Dil Se Open philosophy, the campaign, co-created with Lowe Lintas is built around the proposition “Sirf ek festival nahi, poore festive season chalega”, positioning Axis Bank as a trusted and dependable partner during the festivities, bringing in a seamless blend of festive cheer, value and benefits for customers throughout the season, not limited to a single festival. From Navratri and Diwali to Christmas and beyond, every moment of festivity will be enriched with rewards and benefits, ensuring that the celebrations continue uninterrupted.  Through the campaign, customers will gain access to an extensive bouquet of discounts, cashback offers, and partner deals across Axis Bank Credit Cards, loans and other banking products. 

The campaign will go live with a film centered around Navratri which will be followed by more creative renditions covering different festivals, in the forms of films, statics and AI outputs, throughout the season. Adding a distinctive creative touch, award-winning composer Amit Trivedi has crafted an original festive score that weaves through the campaign, enhancing emotional resonance and building recall.

The campaign adopts an omnichannel approach for nationwide visibility and engagement. It will reach customers through digital platforms, outdoor media, influencer collaborations, and in-branch activations across Axis Bank’s expansive network of 5,879 branches. 

Commenting on the campaign, Anoop Manohar, Chief Marketing Officer, Axis Bank, said, “Indian families celebrate a multitude of festivals that span several months, each carrying its own cultural significance and emotional value. With ‘Dil Se Open Celebrations 2025’, our aim was to reflect this lived reality by creating a campaign that accompanies customers throughout the entire festive season. This initiative goes beyond banking benefits; it is about being present in our customers’ lives during the most cherished time of the year. We envision Axis Bank not merely as a financial service provider, but as a trusted partner in our customers’ celebrations. Through this campaign we aim to deliver both tangible value and emotional resonance, ensuring that every festive moment is not only rewarding but truly memorable.”

Kapil Batra, President – Creative, Lowe Lintas, said, “With Dil Se Open Celebrations, we wanted to do something refreshingly different in the sea of festive campaigns. We came up with the thought of introducing Santa as a playful visual disruptor, turning up at festivals where you wouldn’t expect him. Santa is synonymous with gifts, and his early arrival is our way of saying Axis Bank is here with Dil Se Open Celebrations to reward people not just for one festival, but right through the entire festive season.”

With ‘Dil Se Open Celebrations 2025’, Axis Bank positions itself not merely as a financial institution but as a partner in India’s cultural and emotional journey, bringing festive cheer to millions of households across the country. By blending creativity, inclusivity, and reach, the Bank aims to set a new benchmark for festive marketing in the industry and mirror the brand promise of being truly Dil Se Open.

Some of the offers as appended;

Offers on Credit Cards:

Offers on Loans & Liabilities: