Pune, 14th August 2025 – Bajaj Auto Ltd., the world’s most valuable two-wheeler and three-wheeler company, marks India’s 79th Independence Day by redefining freedom for a new era – freedom that fuels ambition, makes everyday life more affordable and protects the environment. The brand’s latest TVC campaign, Azaadi Aage Badhane Ki, highlights how freedom today is about innovation, affordability, and sustainability, values embodied by the Bajaj Freedom 125, the world’s first CNG-powered motorcycle.
The ‘Azaadi Aage Badhane Ki’ campaign captures how mobility in our daily lives can take the essence of independence forward in the years to come, showing how innovation on two wheels can support a nation’s march towards self-reliance and environmental responsibility.
While Independence Day traditionally honours the freedom won in the past, this campaign invites India to look towards the future- a future where growth is driven by innovation and sustainability.
The TVC also commemorates a major milestone- one year of the Bajaj Freedom 125. In just twelve months, the motorcycle has won the acceptance of riders across the country, crossing the 65,000 sales mark. This remarkable response reflects a growing nationwide shift towards cost-effective and sustainable mobility solutions.
