Hyderabad, February 02, 2026: In a significant step towards menstrual health and empowerment, Rotarians, State Bank of India (SBI), and Unipads Foundation have embarked on a timely and impactful initiative titled Project Shakti – Providing Next Shakti, aimed at empowering 60,000 girl students in Telangana through the distribution of reusable sanitary pads.
Reusable sanitary pads, each containing three pads, typically last about 12 to 16 months with proper care. Their lifespan depends on factors like the quality of fabric, frequency of use, and how well they’re washed and dried. Taking good care of them helps them stay effective and comfortable for many menstrual cycles.
The project, with a total outlay of ₹2.5 crore, was formally inaugurated at Veeranari Chakali Ilamma Women’s University, Koti, by Harichandana Dasari, IAS, Collector, Hyderabad District.
On the occasion, the Collector distributed 7,000 reusable sanitary pad kits worth ₹35 lakh to girl students of the university. This distribution forms part of the larger initiative covering 60,000 students, scheduled for completion by March 2026.
Addressing the gathering, the Collector urged students to “be menstrual independent, emphasising control, choice, and dignity around menstruation—without shame, barriers, or dependence. She noted that menstrual dependence can result in missed education, loss of opportunities, health risks, and stigma, while menstrual independence signifies bodily autonomy and equality.
Explaining the benefits of reusable sanitary pads, she said they are cost-effective, environmentally friendly, washable, and gentle on the body, reducing waste and irritation while ensuring long-term menstrual dignity. She encouraged students to use high-quality menstrual products throughout their reproductive journey, stating that reusable pads are increasingly preferred today.
he Collector also motivated students to go beyond textbooks, engage with the external world, and take up challenges to become change-makers. She reminded the audience that the Supreme Court of India has recognised menstrual hygiene as an integral part of the Right to Life under Article 21, underscoring the State’s responsibility to ensure dignified menstrual management.
Speaking on the occasion, Prof. Surya Dhananjay, Vice Chancellor, Mahila University, highlighted that menstrual hygiene provides self-confidence and freedom, enabling women to participate fully in education, work, and everyday life without fear or restriction.
Highlighting Rotary’s legacy in public health, Dr. S. V. Ram Prasad, District Governor, Rotary International District 3150, stated that Rotarians eradicated polio globally by investing nearly ₹25,000 crore, demonstrating the power of sustained collective action.
Govind Putta, President, Rotary Club of Hyderabad East, outlined the club’s service initiatives, noting the installation of 360 RO water plants across institutions. He said Project Shakthi benefits nearly 60,000 girls in over 2,000 schools, and added that a Science Laboratory costing ₹45 lakh is being set up at Veeranari Chakali Ilamma Women’s University.
Rotarian CV Subba Row explained that Project Shakthi is being implemented by the Rotary Club of Hyderabad East (RID 3150), in association with State Bank of India and Unipads Foundation, across Hyderabad, Ranga Reddy, Nalgonda, Nizamabad, Warangal, and Peddapalli districts. The initiative follows the guidelines of the Ministry of Women & Child Welfare, Government of India, with support from the Government of Telangana.
The project aims to reduce school absenteeism, improve menstrual health awareness, and provide sustainable hygiene solutions through phased distribution, along with training and orientation sessions.
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