16th October 2025, Anand, Gujarat, Bharat Vedica, a Patel Venture and premium organic FMCG brand, launched its latest campaign, ‘Back to the Roots,’ unveiling India’s first A2 Gir Cow Ghee packaged in a PVD-coated Stainless Steel Jar. Ghee has long been an inseparable part of Indian households, a symbol of purity, prosperity, and shared tradition. With this campaign, Bharat Vedica pays tribute to that cultural legacy while reimagining its presentation for the modern, design-conscious consumer.
The ‘Back to the Roots’ campaign encapsulates Bharat Vedica’s philosophy of nostalgia, sustainability, and emotional connection. Inspired by the aesthetics of the traditional Indian kitchen, the campaign film (available on Bharat Vedica’s Instagram) traces the journey of ghee from Gir cows grazing naturally to hand-milking and the slow churning Bilona process, an artisanal method that preserves nutrients, aroma, and authenticity.
This storytelling-driven campaign blends heritage and modern design, celebrating stainless steel as both a cultural heirloom and a contemporary design element. It underscores Bharat Vedica’s belief that innovation should serve as a bridge, not a replacement, between India’s timeless traditions and today’s evolving lifestyles.
The newly launched Stainless Steel Jar for Bharat Vedica’s A2 Gir Cow Ghee seamlessly combines tradition with functionality. Each jar is crafted from 100% food-grade stainless steel with a matte-finish PVD coating, offering both elegance and durability. Designed to reflect nostalgia while embracing modern needs, it features an airtight, leakproof screw-top lid and a traditional kadi (carry handle) for easy portability.
The jar is reusable, hygienic, and environmentally responsible, embodying Bharat Vedica’s dedication to eco-conscious innovation and long-lasting design.
Mr. Arvind Patel, Managing Director, Bharat Vedica – A Patel Venture, said: “With Bharat Vedica, our vision has always been to bridge India’s timeless traditions with contemporary design sensibilities. The stainless steel jar is not just packaging; it’s a conscious design choice rooted in sustainability, durability, and cultural pride. Through ‘Back to the Roots,’ we are telling a story of mindful luxury, reminding us that true beauty often lies in the everyday objects we take for granted.”
The A2 Gir Cow Ghee in Stainless Steel Jar is available in three sizes. 250ml (INR 1080), 500ml (INR 2,040), 1 Litre (INR 3,960). Each order is accompanied by a complimentary, name-engraved Gheepot, allowing customers to personalise their free Ghee Pot, making it ideal for both gifting and everyday use. The product is currently available on their official website, and will soon be rolled out across other e-commerce & modern retail stores pan-India.
Through the ‘Back to the Roots’ campaign, Bharat Vedica reinforces its identity as a forward-thinking Indian brand, one that merges design innovation, sustainability, and cultural authenticity. The initiative speaks to a generation of mindful consumers who seek products that are not only functional and premium but also purpose-driven and rooted in heritage.
