Bengaluru,30 September 2025: Bhartiya Mall of Bengaluru, the city’s premier shopping and lifestyle destination, today welcomed The Souled Store, one of India’s leading homegrown apparel and lifestyle brands, to its diverse lineup of brands. The launch highlights Bhartiya Mall of Bengaluru’s growing mix of D2C retail, catering to its large base of millennial and Gen Z shoppers, and creating a perfect bridge for new-age brands to connect with their target customers. This marks the mall’s 16th new store opening in just six months.
The Souled Store brings its vibrant and quirky identity to life at Bhartiya Mall of Bengaluru, offering shoppers an extensive range of casualwear, everyday fashion, and officially licensed collections from Marvel, Disney, DC, Harry Potter, Friends, and more. Designed as an immersive shopping experience, the store blends creativity, comfort, and style, making it a standout addition to the mall’s expanding fashion portfolio.
Speaking on the launch, Ramaraju K.N, Senior Vice-President, Retail at Bhartiya Urban said, “Our retail mix is carefully curated to reflect the preferences of our catchment. With a large base of millennials and Gen Zs, we are focused on bringing in dynamic, experience-driven brands that resonate with their lifestyle and aspirations. With the inclusion of new-age D2C labels we continue to reinforce our commitment to delivering a diverse and engaging shopping experience.”
The Souled Store is the latest addition to Bhartiya Mall of Bengaluru’s rapidly expanding curated portfolio, which has welcomed 16 new brands in just the past six months. Recent entrants include Shobitam (sarees), Peachmode (women’s ethnic wear), Biglilpeople (kids’ fashion), Indyvarna (Indo-western fashion), Hush Puppies (footwear), Frangipani (a multi-brand store featuring Chumbak, Imara, Voylla, and Abhishti), Zoul & Zera (kids’ fashion), and now, The Souled Store.
Earlier this year, The Bhartiya Mall of Bengaluru made its foray into the home category with the launch of HomesToLife, adding a fresh dimension of style, design-led living, and modern elegance to its retail mix. HomesToLife presents a thoughtfully curated collection of premium furniture, including Domicil’s modular and smart designs, Fabbrica’s sleek and accessible premium range, and Corian’s versatile surfaces for kitchens and bathrooms—blending timeless beauty with long-lasting sophistication. The mall also expanded its appeal with a vibrant mix of D2C trailblazers, welcoming Snitch’s- 6th store in India, BearHouse marking its first offline presence, and The Yellow Dwelling.
Bhartiya Mall of Bengaluru’s dining and specialty retail offerings have also expanded with Frank’sHot Dog, Liquid Story, and Lily Bloom’s opening stores at the mall recently. The Mall has opened 5 kiosks, such as Cookie Man, Taara, Quem, The Man Company, and 3M Car Care.
Strategically situated at the epicentre of a rapidly growing residential and commercial hub, Bhartiya Mall of Bengaluru continues to attract a large shopper base, across Gen Z, millennials, families and working professionals, as the go-to destination for unique retail experiences in North Bangalore. With its catchment expanding at one of the fastest paces in Bengaluru, averaging over 3,000 new homes delivered each month and the addition of 3,000–5,000 office seats, the mall is perfectly poised to serve evolving consumer needs.
