Mumbai, 2nd December 2025: Big Bang Social (BBS), the creator monetization platform under Collective Artists Network, has launched Creator Content Licensing, a new model that is transforming how brands access and deploy high-performing content. Designed for marketing teams under pressure to deliver scale, speed, and ROI, the feature enables brands to license ready-made branded content from creators – massively reducing customer acquisition costs (CAC) and performance marketing spends, while also opening a new revenue stream for creators from content they’ve already produced.
In a pilot with one of India’s leading e-commerce platforms, the results were game-changing. The brand built a bank of 75,000 creator-led content assets, delivered at a pace of over 600 pieces per day – without any new shoots, scripts, or edits. This enabled full-funnel content deployment across ads, apps, websites, social media, PR, and marketing, delivering rapid creative turnaround and campaign velocity.
The brand achieved:
- Up to 90% reduction in content production costs compared to traditional ad shoots
1/10th cost per content piece leveraging UGC licensing
Turnaround time of just 3 days, accelerating time-to-campaign
Perpetual digital rights, eliminating future licensing or renewal delays
Diverse, relatable content to power A/B testing and performance optimization across channels
“With Creator Content Licensing, brands no longer need to be limited by production cycles,” said Sudeep Subash, CEO of Big Bang Social and Co-Founder & Chief Revenue Officer at Collective Artists Network. “They get a plug-and-play content engine – high-quality, ready-to-run assets from creators, delivered at scale, and at a fraction of the cost. The impact on CAC and campaign agility is substantial.”
The model also benefits creators by turning previously published branded content into a recurring revenue opportunity – unlocking new income without additional work. This dual-impact approach supports both brand performance and creator sustainability.
Big Bang Social continues to lead innovation in creator-brand collaborations, delivering not just creator monetization solutions, but scalable marketing infrastructure for the digital age. Creator Content Licensing redefines how brands source, manage, and leverage content – with efficiency, speed, and impact.
