Bengaluru, January 13th, 2026: bigbasket, a TATA Enterprise, is bringing the spirit of India’s harvest festivals to life through a vibrant influencer-led digital campaign celebrating the country’s rich agricultural traditions while also making festive preparations easier with its 10-minute delivery service. Through this campaign, bigbasket aims to highlight the cultural significance of harvest festivals such as Makar Sankranti, Lohri, Pongal, Bihu and other regional harvest celebrations, with influencers sharing how they honour these traditions through food, family rituals, decor and festive attire.
Adding colour and authenticity to the campaign is Vicky Pedia (@vickypedia_007), a viral content creator with over 1 million followers, known for his high-energy lifestyle and festive reels. Through dynamic, fast-paced videos, he showcases how bigbasket’s 10-minute delivery brings Sankranti essentials such as til laddoos, revdi and fresh sugarcane straight to customers’ doorsteps, making last-minute festive preparations effortless and stress-free.
Bringing an artistic and emotional lens to the campaign Saloni (@itsalittlethings), an animator and illustrator celebrated for her nostalgic, relatable artwork that captures everyday traditions. Through her distinctive visual storytelling, highlights how bigbasket delivers essentials like pitha mix, black rice and mustard oil in just 10 minutes, enabling families to prepare authentic festive recipes with ease. This creative approach also spotlights bigbasket’s responsibly sourced organic range, inspiring consumers to blend heritage with modern convenience.
From Lohri and Sankranti essentials like sugarcane, gajak, revdi, til laddoos, peanuts, kites, torans, rangoli and puja items, to Pongal must-haves such as pongal mix, sweet mixes, ghee, diyas and puja plates, and Bihu & Assamese specialties including pitha mix, sesame snacks, local rice varieties, black rice and mustard oil, bigbasket brings together a wide, culturally rooted festive assortment on one platform.
Speaking about the initiative, Seshu Kumar Tirumala, Chief Buying & Merchandising Officer, bigbasket, said, ‘’Harvest festivals are all about traditions, family, and the food that brings everyone together. Through this influencer-led campaign, we want to show how easy and stress-free festive preparations can be with bigbasket. With our wide range of festive and organic essentials available on our platform and delivered in just 10 minutes, customers no longer have to worry about last-minute shopping and can focus on celebrating the moments that truly matter.’’
The influencers, drawn from diverse regions and content genres, will creatively showcase how bigbasket plays a trusted role in festive preparations from delivering organic staples like rice, pulses, jaggery and spices to fresh fruits and vegetables used in traditional recipes. By combining convenience, authenticity, and quality, bigbasket continues to redefine how Indian households prepare for and celebrate harvest festivals.
