Mumbai, India, 2nd February — BigHaat, India’s leading Agri Digital Platform serving over 25 million farmers, has significantly strengthened customer retention and profitability through its partnership with Netcore. By shifting from acquisition-heavy growth to a data-driven, retention-first strategy powered by Netcore’s Agentic Marketing Platform, BigHaat achieved a 98% increase in total orders, an 89% boost in revenue, and a 25× return on investment (ROI) within 6–12 months.
Operating at scale across Tier 2 and Tier 3 markets, BigHaat plays a critical role in modernising India’s agriculture value chain through a blended digital and offline model. However, as the platform grew rapidly, rising customer acquisition costs (CAC) began to challenge long-term sustainability. BigHaat’s leadership recognised that future growth would depend on maximising lifetime value by strengthening farmer loyalty and repeat purchases rather than relying solely on new user acquisition.
To support this strategic pivot, BigHaat partnered with Netcore Cloud to implement an end-to-end customer engagement framework built on intelligent journey orchestration, vernacular communication at scale, and contextual in-app experiences.
Netcore Cloud enabled BigHaat to activate data-led, automated journeys targeting key drop-off points across the customer lifecycle. When a farmer viewed seed products but exited without adding them to the cart, BigHaat followed up with contextual nudges in the farmer’s preferred language first via App Push, and then on WhatsApp, offering relevant information and timely prompts. This helped farmers return with confidence and complete their purchase, turning high-intent moments into conversions.
This single journey contributed 13% of BigHaat’s total revenue over the year. Similarly, targeted cart abandonment journeys helped overcome last-mile friction, contributing an additional 15% of annual revenue.
A critical enabler of this transformation was vernacular communication. All campaigns across App Push, WhatsApp, and RCS were delivered in the farmer’s preferred language, Kannada, Hindi, Tamil, Telugu, and English, ensuring relevance, accessibility, and trust across regions.
Beyond messaging, Netcore’s no-code Product Experience (PX) Nudges enhanced in-app engagement through contextual, rich-media prompts such as GIFs and short videos. These nudges, often timed around seasonal events like monsoons or festive sales, drove a 19% uplift in orders and a 9% increase in revenue by reducing in-app drop-offs and guiding farmers toward conversion.
The business impact was dramatic and sustained:
Revenue Transformation
- 25× return on investment (ROI)
89% increase in revenue within 12 months
Two automated journeys alone – product view recovery and cart abandonment contributed 28% of total annual revenue
Channel Performance
- WhatsApp campaigns recorded a 40% uplift in unique click rates
- App Push notifications delivered 5× higher revenue compared to previous generic campaigns
- RCS achieved 10% higher engagement than standard SMS
Operational Efficiency
- High-impact seasonal campaigns delivered 4× better returns than always-on campaigns
- Contextual in-app nudges reduced drop-offs, driving 19% more orders without increasing ad spend
“Netcore has been instrumental in boosting our retention marketing. With their collaboration and platform capabilities, we’ve achieved measurable growth in orders and revenue, making them a key partner in our business success,” said Arun Raghu, Vice President – Marketing, BigHaat.
“BigHaat’s transformation highlights the power of intelligent retention in high-growth digital businesses,” said Kalpit Jain, Group CEO, Netcore Cloud. “By combining data-led automation, vernacular engagement, and contextual product experiences, BigHaat has shown how loyalty-driven strategies can unlock outsized returns. We’re proud to partner with them in building deeper trust and long-term value for millions of farmers across India.”
