India, January 15, 2026: boAt, India’s No.1 audio and wearables brand, today announced the elevation of Sammyak Jain to Business Head – International Business, as the company strengthens its focus on driving growth across global markets. In his expanded role, Sammyak will spearhead boAt’s international business strategy, leading market entry and expansion, forging value-led partnerships, and building scalable, sustainable operating models across priority geographies.
Sammyak has been a key member of boAt’s leadership team since 2022 and currently also heads Enterprise & ODM Sales. He also leads Strategy & Operations, playing a pivotal role in shaping the company’s growth roadmap. His elevation underscores boAt’s confidence in his ability to take its India-first success story to the world.
Before joining boAt, Sammyak spent nearly six years at Bain & Company, rising from Associate Consultant to Senior Manager, where he advised leading global and Indian organisations on growth, strategy and operational transformation. He has also worked with Rocket Internet and completed internships with Kearney and Deloitte.
Sammyak holds a B. Tech from IIT Delhi and an MBA from IIM Calcutta.
Commenting on international expansion, Gaurav Nayyar, CEO, boAt said, “Global expansion is central to boAt’s long-term growth strategy. boAt’s journey beyond India is accelerating, with several international markets now becoming meaningful growth drivers. This elevation is part of our effort to strengthen leadership and sharpen our global execution.”
Commenting on the elevation, Sammyak Jain said, “This is an exciting moment for boAt as we take our India – born brand to the world. I’m grateful for the trust placed in me and look forward to building high-impact international businesses that stay true to boAt’s bold, consumer-first DNA.”
