New Delhi, May 2025 – India’s first psychodermatology brand, SEREKO, is revolutionizing acne care with its Anti-Acne Biome™ range. Marking a bold departure from conventional harsh treatments, this breakthrough collection is designed to address acne at its root, combining advanced acne-treating actives with stress-relieving ingredients. With a strong foundation in psychodermatology, this new range combines powerful actives to target the three main causes of acne – inflammation, excess oil and stress.
Speaking on the launch, Malvika Jain, Founder and CEO of SEREKO, said, “At SEREKO, we believe that acne care shouldn’t come at the cost of skin health or mental well-being. Our Anti-Acne Biome™ range is designed to work in harmony with your skin to treat stress-induced acne and offer a holistic solution for visible results.
This launch goes beyond skincare, it’s a commitment to clinically tested, biome-friendly solutions that effectively target stress-induced acne.
Please find below information on the products:
- Pore-Clearing Wash – This powerful yet gentle foaming cleanser effectively removes impurities, unclogs pores, dissolves excess oil, and treats active acne without stripping the skin’s natural moisture barrier. Formulated with 1% Salicylic Acid, 2% Glycolic Acid and Lactic Acid, this cleanser is designed to combat clogged pores, blackheads, whiteheads, and comedonal acne, leaving your skin feeling fresh, clear, and balanced. With every wash, it treats acne, prevents breakouts and also helps reduce sebum production.
MRP: INR 650/-
- Clear Corrective Serum– This lightweight serum delivers a potent blend of actives to target active acne while being gentle on the skin. It works to unclog pores, reduce redness and inflammation, eliminate acne marks and prevent future breakouts. Formulated with 2% Encapsulated Salicylic Acid, 3% Azelaic Acid, and 1% Vitamin E, this serum helps soothe active inflammation and calms reactive skin. Designed to address inflammatory acne, dark spots, and hormonal acne, this serum effectively treats acne and regulates sebum production.
MRP: INR 900/-
- Oil Clear Moisturizer – This mattifying, cloudy gel moisturizer is designed to treat and prevent breakouts while keeping your skin perfectly balanced. Lightweight yet deeply hydrating, it reduces excess oil production, treats active acne, and prevents post-acne dryness without clogging pores or feeling heavy on the skin. Formulated with Natural Moisturizing Factors, Lactic Acid & Zinc PCA, this moisturiser helps reduce acne and lock in moisture, gently exfoliates, smoothens skin texture, and lightens pigmentation.
MRP: INR
- Skin Clearing Syrup – This holistic ingestible syrup is a unique blend of 16+ skin-purifying actives, including Manjistha, Shatavari, Sea Buckthorn, Berberine, designed to target acne at its source and support clear, healthy skin from the inside out. With a delicious mixed berry flavour, the syrup works to detoxify the blood, balances the gut microbiome and promotes overall skin health.
MRP: INR
To launch its breakthrough Anti-Acne Biome™ range, SEREKO took an unexpected route through mystery. A bold Gatekeeper Campaign kicked things off with cryptic green boxes sent to a select group of influencers. No key, just one question: Why is SEREKO green? Inside was the full range, but the story was just beginning.
As these Gatekeepers began sharing their curiosity and clues online, buzz started to build. The mystery caught on, and so did the conversation. With this campaign, SEREKO didn’t just drop a new product; it created a moment that sparked intrigue, encouraged discovery, and introduced the Anti-Acne Biome™ range as the next big thing in microbiome-friendly, stress-free skincare.
The SEREKO Anti-Acne Biome™ Range is available on Sereko’s website, https://serekoshop.com/, and on marketplaces like Nykaa, Amazon, Flipkart, Myntra, and Purplle.
