In a fusion of imagination and mobility, Uber partnered with LEGO®, a first-of-its-kind collaboration to celebrate the opening of LEGO’s first-ever flagship store in India at Ambience Mall, Gurgaon.
Each car is wrapped in signature LEGO color and topped with larger-than-life bricks, turning everyday travel into a moment of wonder. Whether riders are heading to the mall or just across town, these rides bring the play to their journey.
This partnership is all about bringing imagination to the streets. Uber connects people to places—and now, to moments of creativity and nostalgia too. For families, fans, and anyone who grew up with LEGO bricks, this is a ride that brings joy before riders even reach their destination.
To amplify the experience, Uber and LEGO have rolled out a content-led influencer campaign featuring creators and families sharing their LEGO-fied journeys, driving digital excitement and organic buzz across platforms. From mall-goers to young riders and nostalgic parents, this campaign invites everyone to be part of a story that moves.
By reimagining what travel can look and feel like, Uber continues to position itself not just as a ride-hailing app, but as a brand that connects people to experiences, culture, and joy.
