IPL retention talks underway with these brilliant minds, marks an important chapter in the Super Giants story; one that reflects the seriousness of the craft and the future of cricket across our franchises. It is another step toward aligning our teams, philosophies, and operations under one unified, world-class structure.
Building a world-class sporting business goes beyond passion; it’s a calculated, well-structured play. In sports, as in business, true success belongs to those willing to invest for the long haul, adapt with every season, and focus on building brands with depth and character.
When we at RP Sanjiv Goenka Group first ventured into the Indian Premier League India with the Rising Pune Supergiants, the learning curve was steep and intense. That experience taught me about the rhythm of league sport, the volatile swings, the strategic signings, and the relentless appetite for sports entertainment in India. The IPL’s audience numbers are staggering: over 1 billion unique viewers for the last season, with more than 840 billion minutes of content consumed across platforms. The Hundred, where we own the Manchester Originals, regularly attracts millions of viewers per match and continues to be a hub for innovation in cricket. The scale is massive, and the opportunity to create value has never been greater, for fans, players, and business partners.
For us, this is a business built on strategy and sustainability. Sports franchises today operate on multi-layered models that leverage media rights, global sponsorships, merchandise, and fan engagement. Revenue can be cyclical and performance-linked, but with smart investments in youth development, digital fan experiences, and cross-market integration, a franchise can create enduring wealth, not just financial, but cultural.
That’s the thinking behind the Super Giants, a franchise that spans India, South Africa, and now the UK, and continues to deepen its fan base, partner ecosystem, and commercial footprint. The appointment of Tom Moody for cricket is part of this long-term commitment: to bring in expertise, structure, and a shared culture that travels across borders.
When I look at global sporting powerhouses like Manchester United, FC Barcelona, and Liverpool, there is a lot to learn. Each transcends sport by investing in talent pipelines, embracing data-driven performance, and transforming into global lifestyle and content brands. They monetize not just through matches but through the moments they create. That playbook inspires our approach at RPSG, combining Indian entrepreneurship with global best practice to shape a brand that belongs everywhere cricket is loved.
Sports is the ultimate field where patience, hustle, and strategic execution define the winning edge. For the new generation of marketers, analysts, and professionals, this space offers a rare chance to merge data, creativity, and emotion, to shape stories that reach millions and leave a lasting impact.
The goal for the Super Giants is clear: to build a franchise recognized across each cricket league, defined by performance on the field, and impact off it. Every season, every signing, every partnership, including the one we now embark on with Tom Moody, is another stride toward making sports a cornerstone of RPSG’s future.
This is our journey, our strategy, and our invitation to those who want to play the long game. Let’s build something that inspires, lasts, and leaves its mark.
