Mumbai, July 4, 2025: BURGER KING®, one of the world’s most iconic quick service restaurant brands, is thrilled to announce the launch of its latest innovation – the Whopper® Deluxe Range. Featuring 6 bold and flavour-packed burgers, each with new premium glazed buns, stacked with seven layers of taste, the new range delivers on the promise: “Taste Ke Fan Ho Jaaoge.”
Backed by extensive consumer research and guest insights, 7 layers of taste stands out as an appealing guest proposition. All burgers in Whopper® Deluxe range have 7 layers of taste between the buns with an indulgent patty, fresh veggies and double sauces.
For vegetarians, the Whopper® Deluxe line-up includes:
- Extra Crunchy Veg Whopper® Deluxe – with an extra crunchy mixed-veg patty
- Crunchy Soft Paneer Whopper® Deluxe – with a thick, crunchy paneer steak patty
- Molten Cheese Lava Whopper® Deluxe – with an oozing molten cheese patty
For non-vegetarians, the range features:
- Smokey Crunchy Chicken Whopper® Deluxe – with a juicy, smokey, crunchy chicken patty
- Flame Grilled Chicken Whopper® Deluxe – with the signature flame-grilled chicken patty
- Flame Grilled Mutton Whopper® Deluxe – with a juicy flame-grilled mutton patty
Starting at just ₹139, the Whopper® Deluxe Range is yet another milestone in BURGER KING® India’s commitment to bringing bold, high-quality flavours and unbeatable value to its guests.
Burger King® will be deploying a 360-degree media campaign featuring digital promotions, in-restaurant activations, OOH advertising and influencer partnerships. Multiple TVCs have been planned which showcase the 7 layers of Whopper® Deluxe range along with an engaging positioning of “Taste Ke Fan Ho Jaaoge”. Each of the TVC showcases fandom post consumption of Whopper® Deluxe in a very meme-driven format to generate awareness and trials amongst the brand’s Gen Z and millennial guests.
Kapil Grover, CMO, Burger King India, said, “With the launch of the Whopper® Deluxe Range, we’re offering a supercharged version of our most loved burger — The Whopper®. Every Whopper® Deluxe is stacked with 7 exciting layers of flavour and texture, giving our guests something truly indulgent to come back for. This range is a thoughtfully curated selection of consumer favourites, brought together at an attractive starting price of just ₹139 — delivering both great taste and unbeatable value.”
The Whopper® Deluxe Range is now available across all Burger King® restaurants in India for dine-in, takeaway, and delivery via the BK App and leading delivery platforms.
