India – February 23, 2026: This Valentine’s Day, Caprese, the premium women’s handbag brand, chose to look beyond the usual couple-centric lens and tapped into a cultural truth many brands overlook: romance today isn’t one-size-fits-all.
Instead of focusing only on traditional Valentine’s narratives, the women’s handbag brand launched a creator-led campaign that speaks equally to people celebrating love with a partner and those marking the day with their closest friends. By bringing together Meghna Kaur and Radhika Seth, Caprese framed Valentine’s and Galentine’s not as opposing ideas, but as parallel, equally valid ways of celebrating connection.
You can check out the video here.
The campaign opens with a playful conversation between the two creators. Meghna represents the classic Valentine’s energy — curating outfits, rereading texts, planning the perfect date. Radhika brings the Galentine’s mood — brunch plans, extra dessert, group chats buzzing before the day even begins. Rather than avoiding the choice, the content actively asks audiences to pick a side, sparking engagement while ultimately showing that both expressions of love have space within the same celebration.
At its core, the idea challenges how Valentine’s Day advertising often works. Many campaigns unintentionally narrow their audience by centering only couples, leaving single people or friend groups feeling like spectators to the season. Caprese’s approach flips that dynamic. The brand positions Valentine’s as a cultural moment that can hold multiple meanings at once — romantic, platonic, or simply personal.
The creative hook, framed as a light-hearted “Lover Girl vs Girl’s Girl” poll, sparked engagement without judgement. It encouraged participation through relatability rather than aspiration, and built a narrative arc across multiple reels instead of relying on a single influencer announcement.
Caprese’s product integration followed the same philosophy. Rather than designing messaging around a specific relationship status, the brand showcased its range of products such as romantic tote bags, bold slings, and flirty baguettes as companions for different moods and moments — date nights, brunches, solo plans, or group celebrations. The handbags became part of the story, not the centre of it.
By leaning into cultural nuance and evolving definitions of romance — described simply as “romantic or whatever” — Caprese created a campaign that felt current, inclusive, and widely relatable. In doing so, the brand unlocked scale during a festival that is often perceived as exclusive, expanding its reach without diluting the emotional relevance of the moment.
The campaign is being positioned as a culture-led brand story rather than an influencer collaboration, with targeted outreach planned across advertising and media platforms to highlight how thoughtful framing can turn a traditionally narrow occasion into a broader, more welcoming conversation.
The three-parter series has amassed more than 1.5 million views, showcasing how the campaign has resonated with single people and couples this Valentine’s Day.
