Mumbai, 11th Feb 2026: Capri Global Capital Ltd. (Capri Loans), a leading non-banking financial company, today announced the launch of its new brand campaign, ‘Zaroorat Mein Aapke Saath’, a heartfelt narrative that reflects a relatable insight, when sudden financial needs arise, people often find themselves standing alone. Through this campaign, Capri Loans reaffirms its commitment to being a dependable partner during such moments, ensuring customers do not have to compromise on their aspirations. The campaign features acclaimed actor Pankaj Tripathi as the brand ambassador.
The brand film brings to life relatable situations where individuals, despite strong personal networks, struggle to find timely financial support when they need it the most. In these moments of uncertainty, Capri Loans steps in as a reassuring presence. Pankaj Tripathi’s grounded and authentic portrayal lends emotional depth to the narrative, making the message resonate across audiences and geographies.
Rolled out across television and digital platforms, the campaign aims to build long-term brand equity while driving strong awareness and recall across core markets. ‘Zaroorat Mein Aapke Saath’ positions Capri Loans as more than just a lender — it is a partner that stands beside customers when it truly matters, reinforcing its brand promise ‘Farz Nibhaatey Hain’.
Commenting on the campaign, Mr. Nishant Gehlot, Head – Marketing, Capri Loans, said,
“We believe the ‘Zaroorat Mein Aapke Saath’ campaign connects deeply with audiences as it portrays relatable, real-life situations where individuals often struggle to find timely financial support during moments of urgent need. The campaign reflects Capri Loans’ core belief that access to capital should never stand in the way of aspirations or progress. Through authentic storytelling and everyday narratives, we aim to position Capri Loans as a trusted partner that stands by customers when it matters most, empowering them to move forward with confidence.”
Rooted in real-life experiences, the campaign highlights Capri Loans’ offerings across key lending segments including MSME Loans, Gold Loans and Home Loans. It reinforces the brand’s focus on accessibility, reliability, and long-term relationships.
