Uttar Pradesh, India | August 06, 2025 – CARIB Premium Strong Beer, the iconic Caribbean brand known for its bold character and international appeal, has made an impressive entry into the Indian market, clocking sales of over 40,000 cases within just 40 days of its launch in Uttar Pradesh.
Introduced in May 2025, CARIB Premium Strong Beer is crafted to meet the evolving preferences of today’s beer enthusiasts—those who seek both strength and smoothness in their brew. Brewed locally and distributed by GLOBUS ANSA Private Limited—a joint venture between Caribbean conglomerate ANSA McAL and India’s leading Alcobev company Globus Spirits Ltd.—the brand is positioned as a premium, flavour-forward strong beer for modern Indian consumers.
The launch, which spanned across 31 towns in Uttar Pradesh, marks CARIB’s strategic entry into one of India’s most promising beer markets. The brand’s early success is credited to its well-rounded, smooth-yet-robust flavour, international packaging, and the aspirational lifestyle it represents. This performance also signals a clear resonance with India’s new-age drinkers who value quality, experience, and global connections.
Speaking on the early momentum, Shekhar Swarup, Joint Managing Director of Globus Spirits Ltd., shared, “The phenomenal response from consumers in Uttar Pradesh validates CARIB’s global appeal and the growing demand for premium strong beers in India. The positive feedback from trade partners and the strength of repeat orders underline the brand’s long-term potential in this market.”
Retailers and distributors have echoed this sentiment, noting strong consumer appreciation for CARIB’s consistent quality, stylish packaging, and refreshing finish—elements that set it apart in a competitive category. By blending Caribbean spirit with Indian craftsmanship, CARIB delivers a distinctly new experience for India’s quality-conscious, lifestyle-driven beer consumers.
As CARIB Premium Strong Beer continues its rollout, Globus Spirits Ltd. remains committed to unlocking new growth opportunities through innovation, market responsiveness, and premiumization across its portfolio.
