Bengaluru, 30th September 2025: Apologies rarely make headlines in real estate, but Casagrand, just flipped the script in Bengaluru with its bold and highly memorable marketing campaign “We Are Sorry Bengaluru“. Moving away from the traditional promise-driven pitches, the brand chose to embrace quirkiness , turning a simple “sorry” into a conversation starter. Launched to introduce Casagrand Estancia, the brand’s new project in Kogilu, the campaign was strategically crafted to make people pause, smile, and take notice, creating far stronger recall than any traditional real estate messaging. With this innovative approach, Casagrand transformed the idea of a home launch, offering Bengaluru a fresh, memorable, and highly engaging experience.
The citywide execution brought the playful apologies to life in every corner of Bengaluru, a market where buyers are highly aspirational yet increasingly frustrated with shrinking homes and compromised amenities. From hoarding, digital print, mobile vans, and bus shelters, the messages caught eyes and sparked conversations. Lines like “Dear Bengaluru, sorry we took up so much space in Kogilu”, “We are sorry, our regular pool ended up as an 11,500 sq.ft water park at Kogilu”, “We are sorry, you’d feel lost in our 5.5 acres of pure open space and greenery at Kogilu”, and “We are sorry, our bedrooms are so big you’ll mistake them as living rooms at Kogilu” turned the project’s standout features into playful apologies. By flipping a real pain point into engaging messaging, Casagrand created stronger recall than any conventional sales pitch ever could, breaking through the clutter and transforming everyday streets into moments of engagement and delight.
Commenting on the campaign, Mr. Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand said, “ “At Casagrand, we believe building homes is as much about emotions as it is about design and quality. In a market filled with serious (read: boring) claims, ‘Sorry, Bengaluru’ is our small attempt to bring a smile and remind people that buying a home should feel joyful. With Casagrand Estancia, we are sharing that spirit with Bengaluru.”
Casagrand Estancia sets a new benchmark in Kogilu with finely crafted community housing 429 premium lifestyle apartments spread across 7.32 acres. The project features over 70 indoor and outdoor amenities designed for a truly elevated lifestyle. Highlighting its scale and exclusivity, Casagrand Estancia introduces a never-before-seen 22,500 sq.ft multi-storey clubhouse in the city, complete with 11,500 sq.ft of swimming pools and world-class facilities. The residences are meticulously designed for comfort and style, ensuring abundant natural light, optimal airflow, privacy, and Vaastu compliance.
By turning product features into playful apologies, Casagrand has not only introduced Estancia but also redefined how home launches can capture attention, spark conversations, and connect with a city in a way that feels fresh, human, and unforgettable. The project is approved by Karnataka RERA PRM/KA/RERA/1251/472/PR/110925/008086.
