National, 9th February 2026: Casio India, a pioneer in timekeeping innovation, has unveiled its latest campaign for the Vintage series, featuring the AQ-240. The new product series is part of the larger FUTURE CLASSICS lineup which is a series of watches which combining the design cues of Casio’s heritage with the era of Nostalgia rooted in modern sensibilities.
Casio Vintage watches have been popular across all and especially with younger generation – GEN Z/M. This new campaign is built around the evocative idea, “Never Just One”—a reflection of a generation that is layered and constantly evolving. Just as Gen-Z are never defined by a single identity, Casio Vintage too reflects this ethos, embodying reinvention and duality at its core.
Set against the backdrop of contemporary urban culture, the campaign film brings this philosophy to life through striking visuals that capture the ever-evolving nature and fashion choices of young consumers in India. The AQ-240 adapts effortlessly to every role, mood, and moment, embodying the refusal to be confined to just one expression.
At the heart of the watch is its signature dual-display dial, seamlessly merging analog hands with a digital screen. Framed by a radiant sun-ray finish, the dial delivers clarity, depth and dimensionality, while the distinctive TV-shaped display window adds an unmistakable retro touch.
Commenting on the campaign, Takuto Kimura, Managing Director, Casio India, said, “Through this product series and its campaign, we celebrate a generation that is dynamic, diverse, and always redefining itself. The AQ-240 embodies this same spirit, merging analog and digital & retro and modern. By introducing this bold new silhouette, we honour Casio’s rich legacy of innovation and craftsmanship, while staying attuned to the rhythm, aspirations, and cultural dynamism of modern India.”
The campaign was brought to life by Homegrown and directed by Varsha Patra. With abstract yet striking visuals, the film captures the essence of Gen-Z’s multifaceted identities and the dual spirit of the AQ-240 — analog and digital, retro and modern. The production ensures this philosophy of ‘Never Just One’ is delivered with clarity and cultural resonance
Watch the full film here: https://www.youtube.com/watch?v=ijdN4MyANc0
