Chennai, 27th July 2026: Recognising the growing demand for skincare-led beauty solutions, CavinKare has forayed into the serum category under its flagship beauty brand Spinz with the launch of Spinz BB Tinted Serum – India’s First BB Tinted Serum*, a differentiated hybrid beauty innovation that combines the benefits of skincare with the instant finish of lightweight makeup.
The launch marks a significant expansion of Spinz’s BB portfolio, reinforcing the brand’s commitment to meeting evolving consumer preferences with multifunctional beauty solutions that combine skincare benefits with visible makeup results. As consumers increasingly seek simplified beauty routines that deliver efficacy, convenience and instant transformation, the expansion of Spinz’s BB portfolio reflects the growing demand for hybrid beauty formats, a key trend shaping the category.
Designed to meet this evolving need, Spinz BB Tinted Serum offers a two-in-one beauty experience, helping address skincare concerns while delivering an immediate natural-looking glow and even-toned finish. The lightweight serum formulation blends skincare actives with a subtle tint, allowing consumers to enjoy the benefits of skincare with the confidence of a makeup-like finish.
The innovation is powered by 5% Nia-Butin Complex, a blend of Niacinamide and Alpha Arbutin, ingredients known for helping improve skin clarity, reduce the appearance of dark spots and support a brighter, more even-looking complexion over time. The formulation is further enhanced with GlowBoost™ Technology, which combines skincare actives with a lightweight tint to create an instant healthy-looking glow.
Commenting on the launch, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare, said, “Spinz has always evolved alongside the changing beauty needs and aspirations of consumers. What started as a brand that created everyday fragrance experiences has over the years expanded into a beauty brand with offerings across talcs, face care and skincare solutions, continuously adapting to the way consumers approach beauty. Today, while consumers have access to more beauty innovations than ever before, they are also navigating increasingly complex routines, understanding multiple products, deciding the right order of application and finding the balance between skincare and makeup. This has created a need for beauty solutions that simplify routines without compromising on benefits.”
“At CavinKare, our legacy has always been about identifying these evolving consumer needs and creating innovations that bring multiple benefits together in accessible formats. Spinz BB Tinted Serum is an extension of this philosophy, combining skincare actives with a natural-looking tint to offer consumers the care of skincare and the confidence of makeup in one simple step. With this launch, we continue to strengthen Spinz’s journey of creating relevant, contemporary beauty solutions that make everyday beauty easier for Indian consumers.” He further added.
Spinz BB Tinted Serum is available at an introductory price of ₹599 (Inclusive of all taxes) and is accessible to consumers across e-commerce platforms nationwide.
About Spinz: When the World Cup Cricket fervour reached fever pitch in 1996, it was not just the men who were having fun. In the offices of CavinKare, an exciting new range of deodorants and talcs for women were taking form. Inspired by spin bowling, the range was called ‘Spinz’ and was launched in the markets in 1997. The brand has products catering to the skin care needs of today’s consumer through its flagship products Spinz BB Face Powder, Spinz BB Cream, Spinz Talc, Spinz Deo and Spinz range of perfumes. The brand has also stood testimony for introducing many path-breaking innovations in the beauty segment. One of the significant innovations introduced by CavinKare under the brand Spinz is India’s first ever BB Talcum powder for face.
About CavinKare: CavinKare is a diversified FMCG major with business interests in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika, and Nyle), Hair Wash Powders (Meera &Karthika), Coconut Oil (Meera), skin creams (Fairever & Spinz), Deodorant; Talc (Spinz), Pickles (Ruchi & Chinni’s) and Snacks (Garden), Hair colors (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), Beauty Salons (Green Trends & Limelite), and D2C Personal Care products (Buds and Berries). Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with a sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees’.
