23 February 2026, Mumbai, India: Acclaimed Advertising professional Chirag Sangai has announced the launch of “a Simple agency”, an integrated advertising and marketing agency simplifying creativity and brand communication with impact & objective-oriented ideas. a Simple agency launches under LoggerHeads Group as part of a larger integrated communication vision. In an era of fragmented attention and content overload, a Simple agency strips away the noise, focusing on clear, culturally resonant campaigns that drive real business results for its brands.
Joining Chirag in leading a Simple agency are Hemant Kumar, Chief Creative Officer, with 31 years of mainline experience, most of it at Leo Burnett, and Biswajit Dhar, Chief Financial Officer, with 31 years of experience across technology and finance, including his time at Ogilvy.
Together, the trio anchor the agency’s integrated advertising and marketing mandate.
The idea is to ease operations & execution for brand managers, result-oriented campaigns, and suggest value-driven ideas at all times: less jargon, shorter decks & appropriate working hours.
The agency begins its journey with integrated mandates for Exo, Maxo, Pril, Petronas India and campaigns for Vicks India, HCL Sports, etc.
Chirag brings more than fifteen years of experience across leading digital and integrated agencies, including Blink Digital and Gozoop Group. His work spans categories from food and beverages to entertainment and e-commerce, with campaigns for Tide, KFC, Dream11, Tropicana, Disney, Amazon, Zomato, Chivas Regal, Milton, ICICI Head & Shoulders, Times Network, ITC group, Dell, Taj Hotels, and many more. He has helped international brands establish their presence in India with ideas shaped by cultural insight and real-world consumer behaviour & audience consumption patterns on various touchpoints.
Speaking about the launch, Chirag Sangai, Founder of a Simple agency, said, “The strongest work today comes from ideas that understand culture, behaviour and context. When creative teams stay close to real human truths, the work gains momentum in culture and earns attention that cannot be bought. a Simple Agency has been built on this belief. Our focus is to help brands shape ideas that are sharp, honest and influential enough to move markets. The aim is to be a strategic and creative partner that delivers real outcomes through thinking that is simple, intelligent and culturally fluent.”
a Simple agency will scale with a focused growth plan over the next year. Hiring is underway across creative and account management as the agency strengthens its integrated capabilities. The focus areas include ATL & BTL advertising & marketing using traditional mediums like TV, Print, Content Creators, Vertical Production & Digital Channels and most importantly AI.
The agency enters the market with a defined growth plan and an ambition to establish itself as a confident independent player shaping ideas for brands across the globe.
