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Chunky Pandey, Nora Fatehi, Farhan Akhtar & Anu Malik infuse humor in Myntra’s Birthday Blast campaign

Bengaluru, 21 February 2026: As Myntra, one of India’s most loved destinations for fashion, beauty, and lifestyle turns 19, the platform has rolled out a Birthday Campaign to celebrate the occasion. Featuring Bollywood stars Chunky Pandey, Nora Fatehi, Farhan Akhtar & Anu Malik the three ad films are intended to invite customers to celebrate the occasion with the idea that runs through all of it: Myntra ka Birthday Blast pe har koi invited hai. 

The campaign stars Nora Fatehi, Farhan Akhtar, and Anu Malik, each in their own world; each doing what they do best, and Chunky Pandey, who turns up, uninvited but irresistible, in all three films to deliver the same message with increasing comic conviction: the party isn’t exclusive. It never was. It’s Myntra’s birthday, and that means it belongs to everyone.

The campaign aims to express appreciation to the company’s loyal customer base through return gifts on purchases that they make. During Myntra Birthday Blast, customers can access a compelling selection of trend-first fashion, beauty, and lifestyle offerings.

Speaking about the campaign, Neha Gulati, Senior Director, Brand Marketing, Myntra, said ” We are delighted to celebrate nineteen years of putting our customers at the heart of everything we do. Our new star-studded campaign, featuring some of India’s most-loved celebrities, uses humor and high-octane entertainment to set the perfect tone for Myntra’s Birthday Blast. Through these quirky storylines, we aim to deepen our connection with customers across all cohorts and geographies.” 

Now in its 3rd edition, the Myntra Birthday Blast is the platform’s flagship annual celebration, bringing together 6Mn + styles from more than 23,000 brands across fashion, beauty, and lifestyle. This year’s Birthday Blast will offer customers an immersive shopping experience with return gifts. The event goes live on 28th February, with Myntra Insiders receiving early access from 27th February.

Passionate in Marketing
Passionate in Marketinghttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
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