National, 6 October 2025: Cinépolis, India’s first international cinema exhibitor is set to redefine the way audiences experience coffee and cinema with the launch of a month-long Coffee Culture Campaign this International Coffee Day. The campaign, running across all Cinépolis outlets through October, is Brewed by Foovies – the best of food and movies, celebrating coffee as the ultimate companion to cinema. Cinépolis is at the heart of India’s evolving coffee conversations.
The celebrations begin on 1st October with an exclusive offer that invites audiences to indulge in their favourite brews buy any two coffees for ₹299 and add a muffin of choice for just ₹99, available nationwide at all Cinépolis locations. But the campaign goes far beyond offers; it is designed to create cultural moments that spark talkability, capture the imagination of Gen Z and young professionals, and cement Foovies as a culture-first initiative that transforms cinema into more than just a movie-watching experience.
At the centre of this cultural movement is India’s first-ever Coffee Rave inside a cinema, hosted at Cinépolis Seasons Mall, Pune. This never-before experience brought together coffee, music, and movies under one roof, with live performances by Shasha and Viewliminal, immersive Dolby Atmos soundscapes, and cinematic projections transforming a cinema auditorium into a high-energy cultural playground. The event also featured a coffee tasting counter, offering audiences an elevated sampling of signature brews.
Ahead of the launch, Cinépolis rolled out a social media teaser campaign that built intrigue among its core audiences and established Foovies. The teaser content gave audiences a taste of what to expect while setting the stage for the Coffee Rave and the month-long campaign. (teaser link)
Commenting on the initiative, Devang Sampat, Managing Director, Cinépolis India, said: “At Cinépolis, we aim to create experiences that go beyond the screen. This celebration is our way of blending coffee culture into the cinema-going journey, and this campaign celebrates exactly that. The Coffee Rave is one such cultural innovation that reinforces our commitment to offering immersive, youthful, and high-energy experiences.”
With its Coffee Culture Campaign, Cinépolis is not only celebrating International Coffee Day but also driving a cultural shift in how cinema brands can engage with youth audiences. By blending coffee, cinema, and pop culture into one seamless experience, Cinépolis is carving a distinctive identity as a trendsetter in India’s coffee and cinema landscape.
