New Delhi, April 23, 2025: Clovia, India’s premier lingerie, sleep, and personal care brand has announced its latest collaboration with four dynamic internet personalities—Ridhima Pandit, Chetna Pande, Khanzaadi, and Shiny Doshi. Together, they bring Clovia’s new spring-summer collection to life, embodying the brand’s ethos of self-expression, ease, and everyday confidence. Each celebrity takes on a key Clovia category, offering an authentic reflection of the brand’s diverse and thoughtfully designed product range.
Ridhima Pandit brings effortless charm to Clovia’s activewear and nightwear collections, with her dynamic lifestyle reflecting the ease and versatility of designs crafted for both movement and moments of pause. Chetna Pande showcases Clovia’s cotton lingerie, highlighting comfort-driven silhouettes that meet the everyday needs of women who seek innerwear that feels as good as it looks. Khanzaadi infuses Clovia’s activewear with her signature boldness, channeling energy, grit, and style through 3 pieces co-ord activewear set made for performance and beyond. Shiny Doshi adds a touch of playfulness to Clovia’s nightwear line, showcasing relaxed yet fashion-forward styles that strike the perfect balance between comfort and contemporary appeal.
Speaking about the collaboration, Rajeswar Rao, VP, Digital Marketing, Clovia, said: “This collaboration is an extension of our belief that comfort and confidence should go hand in hand. Each celebrity represents a facet of the Clovia woman—bold, expressive, and unafraid to choose comfort on her terms. We’re excited to bring our collections to life through their unique lens and continue building deeper connections with our community.”
Driven by continuous innovation, Clovia remains at the forefront of lingerie, activewear, and nightwear categories, consistently delivering stylish, high-quality products that evolve with modern women’s needs. This collaboration reinforces the brand’s commitment to understanding and addressing diverse customer preferences.
