Ahmedabad, 19th January 2026: CoinSwitch, India’s largest crypto investment platform today announced partnership with celebrated Gujarati actor Malhar Thakar, as the brand’s new face for the Gujarat market. The move is part of the company’s broader strategy to expand its presence in key state markets. This collaboration shows CoinSwitch’s commitment to empowering first-time and seasoned crypto investors across the state.
Building on Gujarat’s long-standing reputation for entrepreneurship and financial prudence, the association with Malhar, one of the state’s most influential cultural voices, marks a significant step in making modern investment products more accessible, relatable, and culturally relevant. His strong connection with youth and families in the region aligns seamlessly with CoinSwitch’s vision of simplifying crypto investments for all.
As part of this partnership, CoinSwitch has launched a regional campaign titled “Navi Peedhi Ni Navi Reet”, highlighting how investment habits evolve across generations while the intent to grow wealth remains the same. The campaign has been directed by Viral Shah, the renowned writer, director, and voice artist, who brings his signature storytelling and creative vision to make the campaign engaging and relatable for audiences. It positions CoinSwitch as a secure, easy-to-use platform that empowers Indians to explore crypto as a smart, modern investment option, starting with as little as ₹100.
Commenting on the association, Malhar Thakar said,“Gujarat has always been at the forefront in adopting financial innovation. CoinSwitch’s effort to make investing simple and accessible resonates deeply with the younger generation while respecting the values of the older one. I’m glad to be part of this initiative and help more people take confident steps in their financial journeys.”
