Mumbai, March 9, 2026: Collective Artists Network, India’s leading new media and talent company, in collaboration with its AI studio Galleri5, is introducing Mishty, an AI avatar of entrepreneur & actor Rhea Chakraborty. Mishty is not a replica but a digital storytelling character built from Rhea’s personality, offering an early glimpse into how interactive celebrity experiences could evolve through tech-driven storytelling in India.
Mishty embodies Rhea’s inner voice; thoughts, reflections, and emotions, inspired by the nickname used by those close to her. The avatar offers a digital extension of her personality designed to feel authentic, personal, and engaging, and has been developed using Galleri5’s G5 AI Studio pipeline, which combines AI models, motion capture, voice synthesis, and real-time interaction systems to create cinematic-grade digital characters.
The reveal of Mishty takes place on March 8, coinciding with the launch of Chapter 2’s latest collection, ‘Smash the Patriarchy’, making the moment both a creative and symbolic extension of the collection’s spirit. Mishty captures Rhea’s likeness, voice, and gestures, enabling personalised experiences and interactive conversations with the community engaging with her work.
Developed by Galleri5, Collective’s technology and AI studio, the introduction of Mishty reflects one of the early initiatives in India that brings together talent management expertise with AI innovation. Powered by Galleri5 G5 AI Studio’s production pipeline, which orchestrates AI, 3D, and live performance capture, the project demonstrates how cinematic AI systems can extend artists into new digital formats while preserving their voice and identity. Mishty reflects the company’s broader push into exploring new formats of storytelling and fan engagement using emerging technologies.
Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, said, “We are entering a phase where technology can meaningfully expand how artists exist in the world. Our role at Collective is to help talent explore those possibilities in a way that still feels authentic to who they are. Mishty is one of the first experiments in that direction. It shows how storytelling, personality and technology can come together to create entirely new forms of engagement.”
Rhea Chakraborty, Actor & Founder of Chapter 2, added, “Seeing Mishty come to life is an incredible experience. She is not just a reflection of me, but a bridge that lets me connect with the community in ways that feel personal, interactive, and meaningful. This opens up a whole new way to tell stories, engage with audiences, and explore creativity while sharing more of that journey with the world.”
The launch of Mishty marks another step in Collective Artists Network’s growing technology ambitions through Galleri5, as the company explores new intersections between talent, storytelling, and tech-led experiences. By combining creativity, technology, and narrative, the project offers an early glimpse into how the future of celebrity engagement and digital entertainment could evolve.
