In a bold move against the rising influence of online betting and fantasy gaming platforms among young Indians, College Vidya has launched a compelling awareness campaign titled My Learning Circle. The campaign aims to spark nationwide conversation on the dangers of betting apps and encourage a cultural shift toward financial responsibility and education.
My Learning Circle campaign leverages social media storytelling to highlight the real, and often tragic, consequences of betting addiction. Through a series featuring five emotionally-driven stories the campaign brings attention to individuals who have suffered significant losses such as financial, emotional, and even life-threatening due to compulsive use of betting platforms.
“The aim is not just to create awareness but to build a positive movement toward informed choices and lifelong learning,” said Rohit Gupta, COO, College Vidya. “We’re using relatable storytelling, community participation, and rewards to drive home the message.”
Participants are invited to comment on the campaign by tagging friends and sharing their views on social media. The top 10 most engaging comments on each reel will win educational kits, financial literacy courses, and other rewards turning participation into a learning incentive.
India has witnessed a growing number of youths falling prey to online betting and fantasy apps, often without realizing the long-term impact. College Vidya’s campaign serves as a timely intervention, especially with the IPL season reigniting interest in such platforms.
With a goal to reach over 1 million impressions, My Learning Circle is not just a social campaign it’s a call to action. A movement to reclaim young minds from the lure of quick wins and redirect them toward a future built on knowledge, skills, and sound decision-making.
