Colors Queen Cosmetics, the leading and fastest-expanding beauty brand in India, organized an exclusive Meet & Greet session with the Masti 4 film cast that created a fun-filled atmosphere where stars, fans, and digital creators all together made a noise. The event was a true reflection of the brand’s vibrancy and excitement together with the filmmakers’ and actors’ spirit.
The Meet & Greet also encompassed a diverse engagement mix within the event, namely, makeup-driven Q&A sessions, speedy “Rapid Fire” rounds, and a special Colors Queen photo booth for all the giveaway winners to interact live with cast Vivek Oberoi, Riteish Deshmukh, Aftab Shivdasani, Elnaaz Norouzi, Ruhi Singh, and Shreya Sharma along with social media creators to further engage, excite, and enhance the overall Meet & Greet experience.
Nitin Panjwani, Co-Founder of Colors Queen Cosmetics, said, “The event was deeply inspired by the colorful and playful nature of Masti 4, which is quite close to the nature of Colors Queen. With the film’s playful and cheeky tone, the brand has been celebrating individuality, affordable glamour, and self-expression; hence, the perfect match with Masti 4. This collaboration brought the Colors Queen character to life in an interactive and culturally cheered environment. It was a huge confirmation of our mission of empowering the individual, celebrating the vibrant, and making quality beauty products accessible to everyone when fans, creators, and the Masti 4 cast members got to interact with our newest launches.”
Colors Queen also set up immersive product zones for experiencing live beauty where the newest products were the Red Cushion Foundation, the Gloss Bomb Lip Luminizer, the Gloss Bomb Stick, and the Grip Primer, enabling the participants to test out the items, take pictures, and give their comments right away. Just before the event, the company ran a powerful social media giveaway on Instagram and Snapchat, where some fortunate ones got the great privilege of being invited to the Meet & Greet, with one grand prize of an iPhone 17 Pro going to one winner.
This partnership signifies the start of Colors Queen’s extensive use of Bollywood-integrated marketing, which opens the door for more collaborations and campaigns in the future. By mixing beauty with Bollywood, Colors Queen turned the Masti 4 Meet & Greet into a party for self-assurance, colors, and communication, and thus established its main location in the modern beauty culture of India again.
