Ranchi, 03 January 2026: SG Pipers today launched “Danka Baja Re”, its official campaign film for this season. This takes a step towards building a unified identity of the SG Pipers team. Designed as a fun, music-driven film, Danka Baja Re was conceptualised to feature all players, coaches, and support staff, reinforcing the collective spirit of the SG Pipers franchise. With the Women’s Tournament commencing first, the campaign film debuts with the women’s team and will be followed by a dedicated version for the men’s squad.
Meticulously structured around the song’s rhythm and lyrics, the campaign blends individual player moments, hockey skill sequences, and striking group visuals.
The campaign film was conceptualised with Navneet Kaur, Captain, SG Pipers, taking forward the vision of Sanjay Gupta, Chairman and Managing Director, APL Apollo Tubes Ltd, to showcase players individually and strengthen the team’s connection with fans.
Navneet Kaur, Captain, SG Pipers, speaking about her involvement in the campaign film, said, “It was very good. It was different. I don’t think any team has made a video like this. The best thing was that every player was shown in it. As a team, it is important that every player and staff is in the video. It shows the spirit of a team, that we are united. I think that was the best thing in this video. We all together decided where each player will come, what speed can come in running, which skill, which shot. That was a good experience, it was fun. And the video that was made in the end, I enjoyed watching that.”
Navneet Kaur further added, “And that is how our team is united. I would like to thank our Chairman and Managing Director, Sanjay Gupta Sir, for his vision. He genuinely cares about women’s hockey and believes in giving players individual visibility. Highlighting players beyond the game is an important and much-needed step. It’s good to see this happening, and I hope the support for women’s hockey continues.”
Team’s Head Coach Sofie Gierts expressed her surprise by watching the video campaign and added, “It was a pleasant surprise. It is very well done by the team. To me, this shows a very diverse group of women living their dream, strong, confident, and supported by each other. The visibility shown in this video is very powerful and backed by a very diverse staff. Women working together can be very powerful.”
The campaign is part of a SG Pipers’ effort to strengthen fan engagement through authentic storytelling, including individual player profiles that highlight personal journeys, aspirations, and lives beyond the sport. Shot across training sessions and match days, the film concludes with a powerful sequence symbolising unity, purpose, and shared ambition.
With Danka Baja Re, SG Pipers celebrates its players, culture, and the energy of modern hockey.
You can watch the campaign film here
Credits:
- Executive Producer: Digvijay Singh Deo, Vice President, SGSE
- Hockey Inputs: Navneet Kaur, Captain, SG Pipers
- Campaign Film Conceptualised by: Sportwalk
- Directors of Photography: Devraj Patel and Praveenraj R
About SG Sports & Entertainment:
SG Sports & Entertainment proudly owns and manages sports teams across an array of established and emerging sports in India. With a dynamic approach, our portfolio of team’s spans across Chess, Tennis, Table Tennis, Hockey and Padel.
PR Contact:
Santosh Barodia – Concept PR | 98205 09642 | [email protected]
Prachi Mahamia – Concept PR | 7021659738 | sports@conceptpr
