India, Dec 2025: Detailing Notch, a premium auto-care brand that aims to redefine how vehicle maintenance is approached in India, has been officially launched with a clear focus on simplifying everyday auto care. Co-founded by Shivam Budhiraja and Gautam Budhiraja, the founders of the automotive platform Team Car Delight, the brand brings a creator-led perspective shaped by real consumer insight and years of hands-on experience within India’s evolving automobile community.
With #DetailingAtHome as its core philosophy, Detailing Notch aims to move auto care away from dependence on external services and toward a simple, independent routine that fits into everyday life. The brand’s products have been tested across diverse Indian conditions, dust-heavy environments, heavy rains, extreme heat, and time-constrained daily use, to ensure they remain effective regardless of weather or location.
Born out of a clear market gap, Detailing Notch addresses a challenge many Indian vehicle owners face: products that promise performance but deliver unpredictable results across categories. While vehicle ownership and automotive enthusiasm in India have grown steadily, dependable, convenience-first detailing solutions have not always kept pace with real-world expectations.
Made in India, Detailing Notch has been developed through in-house manufacturing across two dedicated factory setups, allowing the founders to maintain close control over formulations, quality checks, and production standards. Every product has been refined through nearly two years of research and development, with a strong emphasis on building solutions that perform consistently rather than impress only at first use.
The brand enters the category with a focused lineup that includes a high-performance Waterless Wash, a premium Microfiber Car Duster, and a range of coatings, cleaners, and polishes. Each product is designed to withstand everyday exposure to dust, heat, traffic grime, and changing weather conditions, while helping users achieve a clean, well-finished vehicle in minutes.
“At some point, all of us have experienced the frustration of using a product that looks promising on the shelf but underdelivers the moment you apply it. As someone who has been part of the creator ecosystem for years, I’ve seen how strongly audiences value transparency and honest performance. That’s exactly what pushed us to build Detailing Notch, products that are tested internally, deliver what they claim, and integrate effortlessly into daily routines”, says Shivam Budhiraja, Co-Founder & Content Creator.
“Detailing and maintaining your vehicle shouldn’t feel time-consuming. Most people want their vehicles to look good, but don’t always have the time or patience for multi-step routines. We built Detailing Notch for this exact reality: quick, convenient, dependable products that fit seamlessly into everyday life while still delivering a premium finish”, says Gautam
Budhiraja, Co-Founder of Detailing Notch.
Every SKU in the lineup has been crafted to offer quick, efficient results without requiring technical know-how. The Waterless Wash gives a clean-and-wax finish within minutes, and the Microfiber Duster removes surface dust in seconds without streaks or residue. The focus is on consistency, ease, and real-world practicality, making auto care accessible for enthusiasts, office-goers, students, riders, and families alike. Guided by the belief ‘Top Notch or Nothing,’ Detailing Notch enters the auto-care space with a disciplined, performance-led approach, prioritising long-term trust over exaggerated claims.
