Customers can explore over 7,000 products on the IKEA app or website as online shopping kicks off, with next-day delivery available across Delhi-NCR and 9 other markets.
Delhi asked, ‘IKEA when?’—and the city finally has its answer! As IKEA, the world’s most loved 82-year-old Swedish home furnishings retailer, starts deliveries in North India, a high-energy marketing campaign has painted Delhi-NCR in IKEA colours. From billboards capturing real consumer excitement to a Delhi Metro wrapped like an iconic flat pack and pop-ups at top malls—the city is buzzing with IKEA. IKEA will now deliver across Delhi-NCR and 9 important cities, including Agra, Prayagraj (Allahabad), Amritsar, Chandigarh, Jaipur, Kanpur, Lucknow, Ludhiana, and Varanasi.
Hitting the streets with billboards to metro wraps
Billboards feature comments from consumers, blending online chatter spilling into the streets and then back into social feeds, keeping the conversation buzzing from digital to physical and back again. Adding more eyeballs is the Metro wrap, designed to resemble the brand’s signature flat packs and IKEA-branded cars cruise through Delhi with the message, “IKEA is now delivering in every corner of the city.”
Experience IKEA firsthand at the travelling pop-up
To bring IKEA even closer to customers, a travelling pop-up will let people experience the brand firsthand at some of Delhi-NCR’s busiest locations:
- Nexus Select City Mall, Saket (until 9th March)
- DLF Mall of India, Noida (7th – 16th March)
- DLF CyberHub, Gurugram (24th March – 5th April)
Jayendra Gupta, Country Integrated Media Manager, said, “We’ve been overwhelmed by the incredible love from consumers across North India. Our marketing campaign reflects the excitement and anticipation for IKEA in Delhi—whether through OOH that captures this longing or by wrapping the city’s lifeline, the Delhi Metro, in our signature flat pack. With nearly 1 lakh IKEA Family members already on board in the North, this is just the beginning. As we become part of more homes and hearts in the region, we remain committed to making everyday life better and brighter with our home furnishing solutions.”
Starting March 1, customers from these markets will be able to seamlessly explore and shop its range of 7000+ products and solutions through the IKEA app, www.ikea.in website, and using its shop by phone assistance. Customers will not only enjoy the ever-so-iconic DIY way of assembling IKEA furniture but also benefit from the brand’s home furnishing expertise through remote planning, interior design services, and seamless assembly and installation support.
Pravin Sutar, National Creative Director, Leo India, said, “IKEA has arrived in North India, but this wasn’t just a launch, it’s a moment. We turned the anticipation for IKEA’s arrival into engagement by literally wrapping the city in suspense and excitement. From the playful “IKEA is typing…” teaser to metro and newspaper takeovers. Every touchpoint was to make one thing clear, that IKEA is here to win hearts.”
