Friday, February 6, 2026
HomeBrands in ConversationDove India Unveils a Limited-Edition Collection Inspired by Netflix’s Bridgerton Show

Dove India Unveils a Limited-Edition Collection Inspired by Netflix’s Bridgerton Show

India, 6th February 2026 – Beauty brand Dove has teamed up with the global phenomenon show, Bridgerton – from Netflix and Shondaland – to unveil a new limited-edition collection. The Dove x Bridgerton Limited-Edition Collection transforms everyday rituals into royal indulgence with two enchanting scents, nourishing formulas and bespoke packaging inspired by the romance, mystery and opulence of the Ton. Dove honors the women who choose to show up as their true selves even when modern beauty standards still whisper what beauty “should” be.  Grounded in real beauty and inspired by the world of Bridgerton, this collection and partnership celebrates authenticity as the talk of the ton.

Sairam Subramanian, Vice President, Hair Care, Hindustan Unilever Limited, said, “This collaboration reflects a larger shift in the personal care and beauty landscape, where global pop culture, immersive fragrance storytelling, and purpose-led brands come together to shape how consumers discover and engage with everyday care rituals. With the Dove x Bridgerton limited-edition collection, we are reimagining moments of self-care through the lens of culture and craftsmanship, while bringing a truly international, real-time launch to Indian consumers, underscoring Dove’s commitment to innovation that is both culturally relevant and meaningfully accessible.”

Vipul Mathur, Executive Director, Personal Care, HUL said, “The Dove x Bridgerton collection is our way of turning everyday moments into something a little more indulgent. Inspired by the royal world of Bridgerton, this limited-edition range brings together luxurious textures, captivating fragrances and brings Dove into the center of cultural conversation — inviting Indian consumers to immerse themselves in the world of Bridgerton through a global collaboration launching in India alongside markets worldwide.”

The collection’s two captivating fragrances are available in a range of Dove products including Body Wash, Shampoo and Hair Mask – all of which feature the beloved Dove formulas for skin and hair that feel radiant and deeply nourished, making every self-care experience feel royal. The scents include:

  • Moonlit Masquerade – hydrangea, eucalyptus and warm musk capture the allure of Bridgerton’s famed Masquerade Ball — mysterious, romantic and unforgettable.
  • Raspberry Rendezvous – raspberry, rose, peony and whipped cream blend into a playful gourmand scent reminiscent of a flirtatious teatime affair.

The Dove x Bridgerton Limited-Edition Collection will be available for a limited time exclusively on Nykaa and priced at INR 225 onwards

Author
Authorhttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
Read More
- Advertisment -

Latest Posts