Mumbai, Maharashtra, 25th July 2025 : Organic Tattva, one of India’s leading organic food brands, has launched its latest campaign titled ‘Har Maa Ka Vishwas’, featuring actor and wellness icon Kareena Kapoor Khan. The campaign has been conceptualized and executed by one of the leading advertising agencies, Eggfirst Advertising and Design Ltd.
‘Har Maa Ka Vishwas’ highlights the deep trust every mother place in the choices she makes for her family, especially when it comes to food. The campaign brings alive this emotional connection through Kareena Kapoor Khan. She embodies the modern-day Indian woman who is aware, confident, and committed to purity.
The campaign includes a series of four TVCs, led by the flagship film ‘Har Maa Ka Vishwas’, supported by three thematic films built around the thought: ‘Switch to purity. Switch to Organic Tattva.’ These TVCs focus on everyday food essentials like dal, rice, and sprouts, and build a strong case for choosing organic in the daily lives of Indian households.
With a strategic rollout across digital, social media, and other channels, the campaign has been designed to reach and resonate with audiences across urban and semi-urban India.
Mrs. Kriti Mehrotra, Director, Organic Tattva, said:
“At Organic Tattva, we don’t just sell food — we honour every mother’s instinct to choose right. With Kareena Kapoor Khan, ‘Har Maa Ka Vishwas’ becomes a heartfelt promise from our kitchen to yours.”
Mr. Ravikant Banka, Founder & MD, Eggfirst, said:
“At Eggfirst, we aim to build purposeful stories that strike a chord. This campaign captures a mother’s instinctive choice for her family’s health. It’s not just an ad; it’s a reflection of what Organic Tattva stands for.”
As a pioneer in semi-urban and rural advertising, Eggfirst has consistently set industry benchmarks with impactful campaigns for leading brands. Its collaborations with celebrities like Amitabh Bachchan, MS Dhoni, Anil Kapoor, Pankaj Tripathi, Vicky Kaushal, Sonu Sood, and many further highlight its position as a trusted partner for brands targeting rural India.
