Bengaluru, India, 23 February 2026: Warner Bros. Discovery India’s Animal Planet, the global destination for immersive wildlife storytelling, hosted a specially curated on-ground activation titled ‘Enter the Wild – Discover How Animals Survive the Wild’ at Bhartiya Mall, Bengaluru. The two-day event offered an interactive and educational experience for children, families, and pet lovers, inspired by the remarkable survival instincts of animals in their natural habitats.
Rooted in Animal Planet’s core brand proposition of showcasing dramatic predator–survivor dynamics from across the natural world, the activation translated these themes into engaging, accessible experiences for young audiences.
Janhavi Vyas, Head of Marketing, South Asia- Warner Bros. Discovery said, “Animal Planet has long stood for authentic and compelling wildlife storytelling that sparks curiosity and fosters respect for the natural world. With ‘Enter the Wild,’ we brought that ethos to life through an immersive on-ground experience designed especially for families and young audiences. The activation allowed us to create meaningful touchpoints beyond the screen, while reinforcing Animal Planet’s position as a trusted destination for engaging wildlife content.”
The experiential zone at Bhartiya Mall was transformed into a vibrant wildlife-themed environment, inviting visitors to explore how animals survive and adapt in the wild. Key attractions included the Camel Survival Station, where participants learned how camels thrive in extreme desert conditions, and the Penguin Waddle Challenge, inspired by the distinctive movement and behaviour of penguins. Visitors also captured moments at a 360-degree video booth and participated in the specially curated ‘Date With Your Pet’ photo experience, posing against themed wildlife backdrops.
The activation further featured interactive games simulating real-life animal survival challenges, educational workshops introducing children to unique wildlife behaviours, and curated prizing opportunities that encouraged active participation. Through these hands-on engagements, Animal Planet extended its storytelling into a tangible, real-world format that combined education and entertainment.
The initiative underscored Warner Bros. Discovery India’s continued focus on innovative audience engagement, extending the Animal Planet brand into interactive, real-world environments through thoughtfully curated experiences.
