Mumbai, 3rd October 2025 – In less than four days of its release, The Ba**ds of Bollywood*, directed by Aryan Khan, has trended in several countries, making waves for its fresh portrayal of the industry’s glamour and chaos. Produced by Red Chillies Entertainments Pvt Ltd, the series features a seamless integration of Evocus — India’s leading black alkaline water brand — as a smart and authentic addition to the narrative.
Headlined by a stellar ensemble cast — Bobby Deol, Lakshya, Raghav Juyal, Sahher Bambba, Anya Singh, Manoj Pahwa, Mona Singh, Manish Chaudhari, Rajat Bedi, Gautami Kapoor, and Vijayant Kohli — the series dives into both the dazzle and the hustle of pursuing stardom in the world’s most dynamic film industry. The collaboration with Evocus was crafted to reflect the real-world fascination Bollywood has long shown for Black Alkaline Water. From celebrity sightings to lifestyle conversations, the drink has become a symbol of aspiration and wellness, making its presence in the series feel both relatable and seamless.
Mr. Venky Mysore, CEO of Red Chillies Entertainment shared, “At Red Chillies Entertainment, we are committed to creating partnerships that are both impactful and culturally relevant. Our association with Evocus in The Ba***ds of Bollywood is a strong example of how an aspirational lifestyle brand can be woven naturally into a narrative that is bold, contemporary, and global in its outlook.”
Adding to this, Sonam Pama, Head of Marketing at Evocus, said, “Partnering with Red Chillies Entertainment for The Ba***ds of Bollywood has been a significant milestone for us. The integration not only reflects our strong association with celebrity culture but also reinforces Evocus’ positioning as a premium lifestyle beverage.”
As the brand continues to innovate and expand its reach, Evocus is poised to maintain its position as a trusted and relevant choice of India’s next generation consumer
