Delhi, November 2025: Amorepacific India, a pioneering house of leading Korean beauty brands, is delighted to announce its continued partnership with Nykaa for its third edition of Nykaaland in Delhi. The brand is all set to bring beauty enthusiasts an exceptional experience, showcasing its signature K-Beauty universe at one of India’s most celebrated beauty festivals.
Nykaa, one of India’s largest omnichannel beauty retailers, has consistently introduced innovative concepts that resonate with diverse audiences and beauty enthusiasts across the country.
Showcasing seven of its most loved brands — Sulwhasoo, Laneige, Innisfree, Etude, Aestura, Mise-en-scène, and Ryo — Amorepacific curated an immersive experience that celebrated innovation, culture, and the transformative power of Korean beauty. Visitors indulged in interactive skincare sessions, playful makeup trials, and holistic haircare experiences, discovering how K-Beauty seamlessly blends age-old tradition with modern science.
Paul Lee, Managing Director and Country Head of Amorepacific India shared, “We were excited to return to Nykaaland, offering our consumers an immersive experience of their favorite K-Beauty brands. At Amorepacific, we have always believed that beauty knows no borders, and Nykaaland served as a dynamic platform for us to connect with our audience. We were delighted to introduce them to the latest offerings from Amorepacific.”
Adding to this, Mini Sood Banerjee, Assistant Director & Head of Marketing at Amorepacific India said, “By partnering with Nykaaland, we aimed to engage with beauty enthusiasts where they were most active. This collaboration enabled us to reach a wider audience base, inspiring and educating consumers on the transformative power of K-Beauty. We were confident that Nykaaland 3.0 would serve as a catalyst for Amorepacific’s continued success in India’s competitive beauty landscape.”
With a blend of expert curation, and trend-forward innovation, Nykaa brought together global and homegrown brands to the people through Nykaaland. The experience celebrated everything from skincare and makeup to haircare and wellness, inspiring visitors to explore, experiment, and express their unique style all in one place.
Discover the Magic of K-Beauty with Amorepacific
Innisfree: Experience the power of nature with Innisfree, Amorepacific’s pioneering eco-friendly brand. Rooted in the lush purity of Jeju Island, Innisfree is committed to sustainability through recyclable packaging and cruelty-free practices. Proudly PETA-certified, it continues to champion green beauty that’s kind to both skin and planet.
Laneige: Globally recognized as a hydration expert, Laneige delivers intense moisture and radiant skin through its cutting-edge Water Science™ technology. Iconic products like the Lip Sleeping Mask and Water Sleeping Mask have become beauty staples, awakening the skin’s natural glow and vitality.
Etude: This brand brings fun, color, and creativity to the forefront of K-beauty. Known for its adorable and trend-driven cosmetics, the brand inspires self-expression and playfulness among young beauty enthusiasts. With vibrant shades and innovative textures, Etude encourages everyone to explore their individuality through makeup.
Ryo: Amorepacific’s premium haircare brand, embodies the philosophy of holistic scalp care rooted in traditional Korean herbal science. Combining natural ingredients with advanced technology, Ryo promotes scalp balance and strengthens hair from root to tip — offering solutions for healthy, beautiful hair.
Sulwhasoo: Sulwhasoo is a luxury Korean skincare brand rooted in over five decades of research and inspired by time-honored Asian wisdom. Blending precious medicinal herbs with advanced skin science, Sulwhasoo delivers powerful rejuvenation and timeless radiance.
Aestura: Aestura is a derma-beauty brand rooted in pharmaceutical heritage, combining the expertise of Pacific Pharma with Amorepacific’s advanced skin science. Dedicated to addressing the evolving needs of sensitive skin, AESTURA collaborates with dermatologists to deliver effective, long-lasting solutions.
Mise-en-scène: Mise-en-scène is a trend-driven Korean hair fashion brand that transforms everyday styling into a statement of self-expression. With innovative formulas and a focus on glossy, healthy-looking hair, the brand empowers individuals to experiment fearlessly with color, texture, and style.
Amorepacific’s vibrant showcase at Nykaaland not only celebrated the brand’s legacy of innovation but also reaffirmed its mission to empower consumers through beauty that transcends borders and connects cultures.
