Mumbai: Federal Bank unveiled The Fortuna Wave, its refreshed brand identity that reflects the Bank’s evolution and desire to be contemporary and future-ready respectively. The launch took place in the presence of the Bank’s Leadership and the Brand Ambassador Ms Vidya Balan at Mumbai.
Refreshed for Salience to Success.
The Fortuna Wave, represents Authenticity, Prosperity and Togetherness, the Bank seeks for and from its Customers, Investors and Employees. The intent behind the refresh was to enhance the recognition and differentiation for the Federal Bank Brand. This will ensure a distinct, coherent, and continuous visual language across their physical and digital assets. The design aesthetics support the Brand to imprint itself in a contemporary manner amongst the next generation of Customers. The new identity is reflective of the Bank’s steady progression from a locally trusted brand to a national player with an increasing global presence in key businesses and markets.
Consumers, Businesses and Markets.
The brand refresh comes on the back of a strong push to increase wallet share across customer segments, scale new business, and leverage technology to create experiential differentiators. It is also aligned with our efforts to strengthen on-ground market presence—bringing emerging markets into prominence and enabling established markets to evolve into dominant contributors to the Bank’s portfolio. The Bank recognises that a brand refresh will enable easier and more consistent connection across these three variables, which need to be addressed simultaneously.
Foundation Focus. Future Fresh.
Federal Bank’s strength has been its multi-generational relationships and years of being in franchise in key geographies of India. All through its evolution the Brand has taken efforts to be Human at the Core, Digital at the ForeTM. The Bank has achieved a balance between being the ‘Go-to friend’ and technologically progressive company, and in doing so, earned the trust of the customers, shareholders and employees. The Brand refresh leans into the strengths while vaulting it for continued present day credibility and visibility. The “familiar yet fresh” look carries forward the legacy that generations of customers recognise, while aligning with the aspirations of a younger, digitally empowered audience.
