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FILA Melanie – Spotlighting the Chunky Metallic Era

The sneaker scene is getting dressed up again. And this time, FILA is bringing the shine. Meet Melanie, FILA’s latest metallic chunky sneaker designed for women who like their style loud, confident, and reflective. Think high-gloss silver and gold uppers, stacked soles, and the kind of presence that owns every room.
The Melanie Metallic Chunky Sneaker takes FILA’s iconic oversized silhouette and reimagines it for India’s festive season. It’s glam and bold without trying too hard. The finish catches light from every angle, making it just as suited for an after-party as it is for a sangeet night. This drop is part of FILA’s Festive Glam Drop: Go Chunky. Go Shiny. Go FILA—campaign. The vibe is maximal, the attitude is modern. No heels needed, no rules applied. Pair it with metallic co-ords, oversized blazers, or even fusion gowns. The message is the same: fashion is meant to move.
Available in Silver and Bronze Gold at FILA stores, FILA Online, Foot Locker, Metro, and Mochi, priced at ₹6,999, the Melanie is a reminder that sneakers are no longer just about comfort. They’re about confidence. The era of festive minimalism is over. It’s time to turn up the shine.
Passionate in Marketing
Passionate in Marketinghttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
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