Mumbai, 2nd March, 2026 – Luv My India, started by Vandana Sethhi, with three decades of experience in advertising, is a new generation nationalist lifestyle movement influenced by Former Ambassador Dr. Deepak Vohra – the powerful national voice. Today gradually emerging as a movement, Dr Deepak Vohra will lead this initiative as Chief Mentor by helping and encouraging Indians to wear their patriotism with pride beyond only those occasional moments.
Ambassador Dr. Deepak Vohra is a distinguished Indian diplomat, strategic thinker, and one of the most respected nationalist voices articulating India’s position on the global stage. With a career spanning over four decades in the Indian Foreign Service (IFS, Class of 1973), he has served India with distinction across continents, representing the nation in diverse roles and capacities.
As a D2C brand www.luvmyindia.com, what sets the brand apart is the ability to blend tradition with modern design sensibilities. A patriotic heart and communications experience has helped Vandana design and curate various India merchandise like themed badges, patriotic accessories to apparels such as t-shirts, shirts, stoles, scarves, jackets, sarees, format shirts and other premium lifestyle products, for everyday expressions of national pride that resonate with Indians across age groups. Luv My India is not just creating products. It is building pride. It is shaping a new identity.
Dr. Deepak Vohra’s clarity of thought, deep-rooted patriotism, and passionate stand on national identity resonated strongly with her. A lifelong patriot herself, Vandana Sethhi found his words deeply moving and that became the turning point behind Luv My India.
Speaking about this journey, Dr. Vohra said: “I am not an Indian because I live in India. I am an Indian because India lives in me”. “When Vandana reached out and shared her vision, I immediately connected with the thought behind Luv My India. I was always waiting for something like this to happen. I feel deeply happy that one of the daughters of India has taken this initiative. True nationalism is not limited to only special days. It must reflect in how we live, how we think, and how we carry ourselves every day. I am proud to be associated with this movement.”
“I realised I felt deeply proud of my country, but I wasn’t doing anything with that feeling. Former Ambassador Vohra’s words didn’t just inspire me – they challenged me to act,” says Founder, Vandana Sethhi. She realised that loving your country is not an emotion, but an action.
Inspired by his ideas and conviction, Vandana reached out to share the purpose behind Luv My India. What began as a conversation soon evolved into a shared belief system, leading to Former Ambassador Dr. Deepak Vohra agreeing to take on the role of Chief Mentor for Luv My India, strengthening the brand’s mission to take nationalist pride beyond moments and into everyday living.
She further adds – “Listening to Dr. Deepak Vohra speak about India with such conviction inspired me deeply. Having him join Luv My India as the Chief Mentor is both an honour and a responsibility. His voice, experience and love for the nation add tremendous strength to this movement. India today is confident, growing and globally respected. Yet, somewhere along the way, we stopped expressing our identity in everyday life. Luv My India was born from a simple thought, why should patriotism be occasional? Why can’t we wear our pride, live our roots and express who we are every single day?”
As the movement continues to grow, Luv My India stands at the intersection of nationalism, lifestyle, and culture – offering Indians a new way to connect with their roots while staying modern and global in outlook. What sets Luv My India apart is its ability to blend tradition with modern design sensibilities. And most importantly, it is reminding India that patriotism is not a moment, it is a way of life.
With strong public support building momentum, the brand is fast becoming a symbol of everyday nationalism, not loud, not forced, but confident, conscious, and deeply rooted.
