New Delhi, January 2026 – Franchise India Brands Limited, India’s leading franchise and retail solutions platform,announced its association with Punjab De Sher as the “Powered by” Sponsor for Celebrity Cricket League (CCL) Season 12, strengthening its long-standing commitment to empowering entrepreneurs by supporting platforms that inspire ambition, discipline, and excellence.
For over 27 years, Franchise India has been at the forefront of nurturing young and aspiring entrepreneurs, encouraging them to take the leap into business ownership through franchising a tried, tested, and scalable model. Much like sport, franchising rewards consistency, teamwork, resilience, and passion values that are deeply embedded in the ethos of the Celebrity Cricket League.
CCL, India’s largest sportainment property, brings together over 200 celebrities from eight film industries, blending cricket with cinema to create a powerful emotional connect with audiences across the country. Season 12 kicks off on January 16, with matches across Vizag, Madurai, and Hyderabad, culminating in the finals on February 1. CCL will be live streamed on Sony Sports, JioHotstar – growing faster than IPL via regional passionand penetration and being an emotionally engaging celebrity led sports property.
Where Entrepreneurship Meets Sportsmanship
“We are proud to partner with Punjab De Sher, the champions of CCL Season 11 and our collaboration exemplifies the same winning mindset that Franchise India has championed for decades partnership for mutual growth to make the orbit bigger”, said Gaurav Marya, Founder and Chairman, Franchise India Brands Limited.
“Punjab De Sher” is co-owned by Puneet Singh and NavrajHans. The fitness-promoting team features team captain SonuSood, vice-captain Hardy Sandhu, Gurpreet Ghuggi, Jassie Gill, Aparshakti Khurana, Binnu Dhillon, etc. that rule the hearts of not only Punjabi’s but also Indians living all across the world. Punjab De Sher was crowned as the Champions for Season 11 and will be fighting to defend their title in Season 12.
Echoing this sentiment, Puneet Singh and Navraj Hans, both Co-owners of Punjab De Sher, added: “This association brings together two powerful ecosystems—sports and entrepreneurship. Through sponsorships and engagement, we are creating an event that not only entertains but also connects India’s leading entrepreneurs with millions of sports enthusiasts nationwide.”
Empowering Talent, On and Off the Field
Team captain and famous actor, Sonu Sood, known both for his on-screen presence and off-screen philanthropy, highlighted the deeper alignment between the two brands:
“As the captain of Punjab De Sher, I am proud to be associated with Franchise India, a brand that has empowered entrepreneurs for over 27 years. I have always believed in uplifting people with talent and determination. When audiences watch their favourite stars perform on the field, it inspires them to believe that they too can excel in any field—business, sports, or life—once they decide to give it their all.”
