02.12.2025: NEW DELHI – In an industry often cluttered with fragmented service providers, Anagram Digital has quietly emerged as a powerhouse full-service agency, celebrating five years of rapid expansion. Bootstrapped, self-funded, and profitable since inception, the AI-first agency has recorded a consistent 30% Year-on-Year (YoY) growth, building a formidable roster that includes Jyothy Labs, VRB Foods, Centre for Sight, Wheelseye, Astrotalk, Global Bees, and more.
The agency’s accelerated trajectory is rooted in the unique background of its founder, Neha Gupta. A seasoned professional with nearly two decades of experience, Gupta transitioned from managing marketing for luxury fashion brands like Canali and Jimmy Choo, and VC-backed DTC ventures like Burger Singh – to launching Anagram. This DNA has instilled a “business-first” ethos in the agency, prioritizing bottom-line impact over vanity metrics.
“When we started five years ago, the vision was to build an agency that thinks like a business owner, not just a service provider. Coming from a D2C background, I understood the pressure of P&L” says Neha Gupta, Founder of Anagram Digital. “Our approach blends creative storytelling with hard-hitting performance marketing. This has given us a diverse roster of brands, from heritage FMCG leaders to new-age disruptors, who trust us with their most critical mandates.”
A History of Viral Success
Anagram’s strategic prowess was highlighted three years ago with a viral campaign for Zlade, a men’s intimate hygiene startup, featuring Milind Soman, which garnered industry-wide attention within 24 hours of launch. This November, the agency has replicated that viral formula with their latest work for Centre for Sight, once again featuring Soman.
While the Indian healthcare sector has traditionally relied on clinical, fear-driven messaging, Anagram flipped the script. Using AI-driven insights, the agency positioned the procedure not as a medical necessity but as a lifestyle upgrade. This cute, slice-of-life film humanized a serious clinical issue, striking a chord across generations by resonating equally with patients aged 60+ and their decision-making children.
The results have been staggering:
- 7.5 Million YouTube views
- 18–20 Million cumulative Instagram views
- >8% Engagement rate on select platforms
- Featured in 50+ media outlets
“International brands have successfully merged healthcare with lifestyle, but no one in India had truly cracked that code for cataract awareness until now,” Gupta adds. “We realized the modern patient wants to be treated as a consumer making an upgrade, not a patient seeking a cure.”
Client Conviction
The campaign’s success underscores the agency’s ability to align creative risks with brand safety.
Ashish Jha, Sr. VP – Integrated Marketing Communication at Centre for Sight, commented on the partnership: “Our objective was to make people aware of cataract symptoms in the simplest and most engaging way, and showcase the ultra-modern, painless treatment at Centre for Sight hospitals. Anagram took this challenge and replaced the usual clinical approach with wit and vitality. Their creative vision transformed a functional message into an engaging, viral story that resonated with millions.”
5 Years of Stability & Innovation
Today, Anagram leverages AI to cut go-to-market timelines by over 20%, delivering even regulation-heavy packaging art for giants like Jyothy Labs. This innovation is underpinned by business stability, with over 70% of revenue coming from retainer clients. As Anagram Digital enters its sixth year, it aims to further integrate AI tools into its workflow, bridging the gap between premium brand building and aggressive performance marketing.
